Product Manager, Marketing Technology

The Product Manager, Marketing Technology

is responsible for leading the development and optimization of marketing technology solutions that enhance customer experience across both physical and digital channels. This role defines and drives the product roadmap for platforms such as Customer Data Platforms (CDPs), CRM systems, and mobile applications, ensuring they align with strategic business goals. The position bridges the gap between business objectives and technical execution, integrating systems to enable personalized and cohesive customer interactions. As a key liaison across Marketing, Product, and Operations teams, this role ensures marketing technologies deliver measurable value and a seamless omnichannel experience.

For over 90 years Global Partners LP has been delivering the energy our communities need to grow, move, and thrive. From Alltown Fresh, with its innovative chef-led creations and guest-focused retail experience, to our vast network of over 50 liquid energy terminals across the eastern seaboard and beyond, Global Partner’s integrated network of businesses delivers value day-in and day-out to our guests and customers across the US. At Global Partners we embrace the future, investing in energy transition with initiatives like GlobalGLO and supporting the communities in which we operate with our charitable work.

We’re excited for the next 90 years at Global Partners and what innovative new ideas we can bring to our guests and customers in the future. We’re looking for passionate people with great ideas to contribute to our company’s future. If you’re motivated by what’s next, Global Partners can provide you with the opportunities to push your career to the next level.

The Types of “Energy” You Bring

- Excellent written and verbal communication skills.

- You are self-motivated and like to take initiative.

- You are a team player with a positive attitude.

- You have strong time management skills.

“Gauges” of Responsibility

- Leads the strategy, development, and execution of marketing technology initiatives, including CDP, CRM, and mobile application integrations.

- Drives the product roadmap by prioritizing features and improvements based on business value, user needs, and technical feasibility.

- Develop Product Vision and Roadmap: Define and prioritize the roadmap for customer data, event collection, and attribution systems, ensuring alignment with business goals around acquisition, conversion, and retention.

- Partners with retail operations and marketing teams to ensure MarTech solutions enhance in-store experiences and increase customer engagement and foot traffic.

- Manages vendor relationships and evaluates emerging marketing technologies to ensure a competitive advantage in the retail landscape.

- Oversees the integration of MarTech systems to create a unified customer profile and deliver personalized content and offers.

- Leads cross-functional teams through the implementation and iteration of marketing technology tools and enhancements.

- Develops and maintains comprehensive documentation of system architecture, integrations, and technology workflows.

- Establishes success metrics for marketing technology initiatives and regularly reports on KPIs and performance outcomes.

“

Fuel” for You

- Coins! We offer competitive salaries and opportunities for growth. We mean it! We have an amazing Talent Development Team who create trainings for growth and job development. - Health + Wellness - Medical, Dental, Visions and Life Insurance. Along with additional wellness support.

- The Road Ahead – We offer 401k and a match component!

- Professional Development - We provide tuition reimbursement; this benefit is offered after 6 months of service.

- Give Back! We believe in community support. We know everyone gives in their own way, that’s why we offer paid volunteer time-off to you to help an organization of your choice.

The GPS of our Interview Process

- First thing first, if you’re interested in the role, please apply.

- A talent acquisition team member will review your resume in partnership with the hiring manager. If your experience would lend to this opportunity a recruiter will contact you.

- We conduct “in-person” (Teams) interviews and provide additional interview information or other items needed at that time.

Qualifications

- Bachelor’s degree in a relevant field such as Marketing, Business, Computer Science, Information Systems, or a related discipline.

- 5–7 years of product management experience, preferably with a focus on marketing technology (MarTech), digital platforms, or CRM/CDP systems.

- Proven experience working cross-functionally with marketing, operations, technology, and data teams.

- Demonstrated success in leading MarTech initiatives in an omnichannel retail or consumer-focused environment.

- Required Skills: Strong understanding of marketing technology platforms (e.g., CDP, CRM, marketing automation), product management experience using agile methodologies, excellent stakeholder management and communication skills, technical proficiency with system integration, and experience in omnichannel retail environments.

- Preferred Experience: Background in consumer-focused retail, digital marketing, or omnichannel strategy is highly desirable.

- Work Environment: Primarily office-based with a hybrid or flexible schedule as applicable.

- Travel Requirements: Occasional travel (~10%) to retail sites or vendor locations may be required.

- 8+ years of product management experience, with a track record of delivering high-impact marketing technology products - 2+ years of product management experience in large enterprise organizations.

- Direct experience with customer data platforms, event collection, attribution, or related MarTech systems

- Demonstrated success leading cross-functional initiatives and delivering measurable business outcomes.

- Strong business acumen — able to connect platform work to growth, efficiency, and customer experience improvements.

Pay Range

$103,000.00 - $154,600.00

The pay range for this position is outlined above. The final amount offered at the start of employment is determined based on factors including, but not limited to, experience level, knowledge, skills, abilities and geographic location, and the Company reserves the right to modify base salary at any time, including for reasons related to individual performance, Company or individual department/team performance and market factors.

We value passion and potential. If you are enthusiastic about a position and think you can make a meaningful impact, we encourage you to apply even if you don't check every box. We embrace different perspectives, backgrounds and experiences.

Global Partners LP is an equal opportunity employer. We foster a company culture where ideas from all people help us grow, move and thrive. We embrace the diversity of all applicants and do not discriminate against race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. If you have a disability and need an accommodation to apply, please contact our recruiting department at 781-891-4000.

- Disclaimer: At Global Partners, we don't use lie detector tests for any employment decisions. We follow all the rules and regulations, so we need to let you know: In Massachusetts, it's illegal to require or administer a lie detector test as a condition of employment of continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.