Career Area:
Marketing
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
This role supports Power Generation (PG) segment strategy execution, maximizing the business segment growth and achieving the PG vision. It encompasses strategic product management, including creation, development, positioning, and marketing, through market analysis, solution development, and strategic communication.
The role will necessitate up to 25-30% travel.
This position will report to the Power Generation Marketing Manager.
Main Responsibilities
•Identify and Develop Strategic Business Opportunities: Collaborate with Sales, Business Development, and Engineering to identify and capitalize on growth opportunities within the Power Generation sector, driving business segment growth.
•Conduct Market Analysis and Competitive Positioning: Map and assess markets to determine Solar's right to win, ensuring strategic alignment and effective competitive positioning.
•Lead Market Opportunity Analysis and Solution Development: Conduct comprehensive analyses of key market opportunities in Power Generation and develop strategic solutions to address them.
•Formulate and Implement Strategic Communication Plans: Develop and execute communication and messaging strategies for internal and external audiences, ensuring clarity and consistency across all channels.
•Define Market Requirements and Drive Product Development: Identify critical customer requirements, develop Marketing Specifications, and guide product evolution to meet market needs.
•Evaluate and Recommend Strategic Investments: Analyse competitive responses, business plans, and market trends to inform investment decisions and support the execution of strategic programs.
Critical Skills
•Deep Power Generation Industry Expertise & Global Market Perspective: Possesses a comprehensive understanding of the power generation sector, its customers, and applies global market insights to strategic planning.
•Strategic & Tactical Planning & Execution: Demonstrates proven ability to contribute to and execute operational, tactical, and strategic plans, driving organizational objectives.
•Expert Communication & Persuasive Influence: Exhibits expert-level communication skills, adapting messages for various audiences, providing constructive feedback, and employing effective persuasion techniques.
•Strategic Thinking, Analysis & Innovation: Applies organizational acumen and competitive analysis to identify critical success factors, while fostering creative problem-solving and innovation.
•Expert Collaborative Leadership & Strategic Innovation: Drives a culture of collaboration and information sharing, fostering creativity and experimentation to develop practical business solutions. Champions new initiatives, communicates effectively across all levels, and builds strategic alliances to position the organization for long-term competitiveness. Utilizes data-driven analysis for strategic planning and maintains robust relationships to enhance strategic thinking capabilities and make sound business decisions in complex situations
•Customer-Centric Solution Development & Empowerment: Prioritizes customer needs, develops tailored solutions, and empowers teams to build and maintain healthy working relationships with a strong client focus.
Global Perspective
•International Business Acumen: Demonstrates working knowledge of international business issues, opportunities, and challenges, enabling effective engagement in global markets.
•Cross-Cultural Operational Awareness: Possesses the ability to navigate operational issues, legal, regulatory, and financial considerations specific to international business environments.
•Culturally Sensitive Relationship Management: Recognizes and adapts to cultural nuances to foster effective relationships in diverse international settings.
About Caterpillar
Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
Summary Pay Range:
$140,964.00 - $211,446.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits:
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
Medical, dental, and vision benefits
Paid time off plan (Vacation, Holidays, Volunteer, etc.)
401(k) savings plans
Health Savings Account (HSA)
Flexible Spending Accounts (FSAs)
Health Lifestyle Programs
Employee Assistance Program
Voluntary Benefits and Employee Discounts
Career Development
Incentive bonus
• These benefits also apply to part-time employees
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.
Posting Dates:
March 27, 2025 - April 10, 2025
Any offer of employment is conditioned upon the successful completion of a drug screen.
EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.
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