Baker Hughes

Product Marketing Director - CIM, SSPS (OFSE - Commercial & Marketing) Houston

LocationHouston, TX
Job TypeFull-time

About This Job

Are you passionate about leading and developing a talented team?

Do you relish bringing new products to launch?


Join our Commercial & Marketing team!

As the Product Marketing Director, you will partner with technology and sales organizations to develop and execute marketing plans and commercialize new product technology. You will lead a team of 3 to 5 Product Marketing Managers and Marketing Specialists to create, implement, and measure the success of annual segment marketing plans that include products, services, segment-level solutions, and digital offerings.

In this role, you will be responsible for:

Driving customer focus by leading the development of differentiated positioning, messaging, and value propositions

Gathering and synthesizing data to develop a comprehensive understanding of target markets, target personas, and the competitive landscape
Managing the development and execution of campaigns in alignment with market positioning themes and sales & commercial goals
Partnering with the product line and segment leadership teams to align new product marketing strategy with the product commercialization business case and product line objectives
Participating in product line technology development gate reviews and serve as part of the commercialization review for go/no-go decisions for product launches
Ensuring alignment of internal and external launch preparation and activities so that stakeholders, influencers, and users are informed, trained, and ready to sell
Tracking product commercialization and campaign key performance indicators (KPIs) and adjust activities as needed to drive results
Managing product line and segment brand strategy including brand architecture, trademarks, and evaluation of brand equity
Creating and managing the development and inventory of compelling, original content to support product commercialization and promotion of existing products and solutions. This content can range from sales collateral, presentations, case studies and articles to video, webpages and social media posts
Developing and maintaining strong relationships with product line and product segment leaders
Managing opportunities to showcase Baker Hughes technologies and solutions at conferences and in external media
Collaborating with other product segment marketers, HQ Brand, OFSE Communications, and HQ Communications teams to execute communications and media activities
Designing and tracking KPI’s to track marketing program performance
Supporting the development and growth of Product Marketing Managers and Specialists through management and mentoring


Fuel your passion


To be successful in this role you will:

Have a bachelor’s degree in marketing, business or a related field. Masters degree preferred

Have 15+ years of marketing experience
Have a clear understanding of B2B value chains and customer drivers
Have knowledge of oil and gas upstream markets, technology, and drivers
Have a consistent record of success in go-to market launches
Have experience with marketing technology systems, associated channels, and related data analytics
Have high fluency in innovation processes
Be able to synthesize market data and analyze business performance metrics
Be able to articulate the essence of complex products and the value they create
Be able to lead and manage multiple projects simultaneously
Be fluent in written, digital, and visual storytelling
Have proven leadership experience managing global teams
Have experience leading the development and execution of annual plans and budgets


Desired Characteristics

Proactive and collaborative team player
Brings creativity in design ideas and in problem solving
Effective planning and project management skills
Meticulous attention to detail
Strong oral and written communication skills
Willingness to learn and flexibility
Outstanding team leadership skills
Proven ability to mentor, coach, and develop junior marketing team members
Ability to engage effectively with all levels of the organization, cross-functional teams and to influence stakeholders

Work in a way that works for you


We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:

Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive


Working with us


Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other.


Working for you


Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect:

Contemporary work-life balance policies and wellbeing activities

Comprehensive private medical care options
Safety net of life insurance and disability programs
Tailored financial programs
Education Assistance
Generous Parental Leave
Mental Health resources
Dependent Care
Additional elected or voluntary benefits


You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.

This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.

About Us:

We are an energy technology company that provides solutions to energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward – making it safer, cleaner and more efficient for people and the planet.

Join Us:

Are you seeking an opportunity to make a real difference in a company that values innovation and progress? Join us and become part of a team of people who will challenge and inspire you! Let’s come together and take energy forward.


Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Similar Jobs

company-logo

Marketing Director

JM Test Systems, LLC.
Job TypeFull-time
 
Baton Rouge, LA
4 days ago
company-logo

Marketing Director

The Home Doctor
Job TypeFull-time
Salary
$70000 - $75000
Falls Church, VA
5 days ago
company-logo

Marketing Director

JM Test Systems
Job TypeFull-time
 
Baton Rouge, LA
22 days ago
company-logo

US Sales Director - Houston Based

Qnergy
Job TypeFull-time
 
Ogden, UT
27 days ago
company-logo

Director of Product Management, Sales, and Marketing

Advanced Construction Robotics
Job TypeFull-time
 
Hampton Township, PA
4 days ago
company-logo

Sourcing Specialist (OFSE - GSC - S&P Sourcing) Houston

Baker Hughes
Job TypeFull-time
 
Houston, TX
29 days ago
company-logo

Director of Marketing and Communications

Sellen Construction
Job TypeFull-time
 
Seattle, WA
3 days ago
company-logo

Director of Marketing and Communications

EarthX
Job TypeFull-time
 
Dallas, TX
4 days ago
company-logo

Business Development Representative - Houston

Altrad Sparrows
Job TypeFull-time
 
Houston, TX
13 days ago
company-logo

Marketing Operations Technology Manager

Baxter
Job TypeFull-time
Salary
$104000 - $143000
Deerfield, IL
6 days ago
company-logo

Sales and Marketing Manager

Canadian Petroleum Center Inc
Job TypeTemporary, Seasonal
 
Calgary, AB
2 days ago
company-logo

Analyst, Marketing & Sales (41079)

Cameco
Job TypeFull-time
 
Saskatoon, SK
5 days ago
company-logo

Sales And Marketing Specialist

J MAR & Associates
Job TypeFull-time
 
Midland-Odessa Area, Midland-Odessa Area
5 days ago
company-logo

Marketing Manager / Sr. Marketing Manager

Clark Construction Group
Job TypeFull-time
 
McLean, VA
6 days ago
company-logo

Marketing Manager / Sr. Marketing Manager

Clark Construction
Job TypeFull-time
 
McLean, VA
6 days ago
company-logo

Sales and Project Coordinator - Stockton, CA

AA Sign Image Inc
Job TypeFull-time
Salary
$41600 - $54080
Stockton, CA
6 days ago
company-logo

Marketing Communications Manager

Hyliion
 
Cedar Park, TX
8 days ago
company-logo

Sales and Marketing Manager

Duraframe LLC
Job TypeFull-time
Salary
$58000 - $68000
Webster, NY
29 days ago
company-logo

Marketing Manager

PulteGroup
Job TypeFull-time
 
Washington DC-Baltimore Area, Washington DC-Baltimore Area
3 days ago
company-logo

MARKETING MANAGER

James Monroe Homes
Job TypeFull-time
Salary
$50000 - $60000
Lexington, KY
4 days ago

Trending Jobs

company-logo

Electrical Engineer

Dudley Staffing
Job TypeFull-time
Salary
$55 - $75
Canonsburg, Pennsylvania
3 months ago
company-logo

Accounts Payable Clerk

Job TypeFull-time
Salary
$65000 - $65000
Dallas, Texas
8 days ago
DM

Apprentice Lineman

Delta Montrose Electric Association
Job TypeFull-time
 
Montrose, CO
11 days ago
company-logo

Attorney

Toeppich & Associates
Job TypeFull-time
 
Houston, Texas
about 1 year ago
company-logo

Summer 2025 Student Intern - IT

Entergy
Job TypeSeasonal, Internship
 
New Orleans, LA
28 days ago
company-logo

Apprentice Lineman I

San Patricio Electric Cooperative, Inc.
Job TypeFull-time
 
Sinton, TX
19 days ago
company-logo

Associate Attorney

Buffalo Biodiesel Inc.
Job TypeFull-time
 
Buffalo, NY
18 days ago
company-logo

Assistant General Manager, Navy Yard Electric Utility

Job TypeFull-time
Salary
$108000 - $108000
Philadelphia, Pennsylvania
6 days ago
company-logo

Quality Engineer

Jedco Inc.
Job TypeFull-time
 
Grand Rapids, MI
29 days ago
company-logo

contract landman

HPS Oil & Gas Properties
Job TypeFull-time
 
Lafayette, Louisiana
2 months ago
company-logo

Oil and Gas Land and Title Analyst - SAM Associate II

Bank of America
Job TypeFull-time
 
Dallas, Texas
29 days ago
HM

Lineworker Apprentice I

Henderson Municipal Power & Light
Job TypeFull-time
 
Henderson, KY
15 days ago
company-logo

Finishing Helper Entry Level- Dayshift

Bonnell Aluminum
Salary
$41600 - $41600
Carthage, TN
29 days ago
company-logo

Senior Landman

Greenlake Energy
Job TypeFull-time
 
Austin, Texas
26 days ago
company-logo

Contracts Administrator

Third Coast
Job TypeFull-time
Salary
$70000 - $85000
Houston, Texas
12 days ago
GU

Natural Gas Utility Laborer

GMC Underground
Job TypeFull-time
Salary
$33280 - $47840
Mobile, AL
26 days ago
company-logo

2025 Summer Internship - Engineering

Gerdau North America
Job TypeInternship
 
Charlotte, NC
27 days ago
company-logo

JOURNEYMAN LINEMAN - WOODLAND PARK

CORE Electric Cooperative
Job TypeFull-time
 
Woodland Park, CO
23 days ago
company-logo

Assembler/Production

Uptalent
Job TypeContract
Salary
$37440 - $49920
Oklahoma City, OK
28 days ago
company-logo

Tank Wagon Driver - CDL B

Rhinehart Oil
Job TypeFull-time
Salary
$66560 - $66560
Rifle, CO
25 days ago