Multimedia Specialist

Responsibilities

Collaborate cross-functionally with marketing, sales, and management teams to develop and execute multimedia deliverables that align with goals

Lead the creative process for multimedia projects, including concept ideation, storyboarding, scripting and shooting schedules

Maintain a well-organized digital asset library for easy access to multimedia content

Create and maintain standards for digital assets, including but not limited to: templates, storage, naming conventions, brand guide updates

Serve as the internal videographer and photographer (the company will provide state-of-the-art equipment and software to do so)

Understand target audiences across each company and tailor content accordingly

Adapt multimedia content to different platforms: websites, social media channels, advertising, email marketing, etc., optimizing for each channel's requirements (file types, naming conventions, sizing, speed, etc.)

Monitor results of campaigns to measure content performance and adjust as needed

Develop and update designs for marketing materials, including but not limited to: videos, graphics, brochures, advertising, presentations, billboards, etc.

Review and analyze all company materials to ensure proper branding and quality control

Some assistance with planning and hosting marketing events (virtual and in-person)

Conduct project, market research

Qualifications

Bachelor's degree in graphic design or related field (advertising, marketing, digital media, communications, etc.)

A minimum of 5 years in a full-time graphic design/media production position

Strong proficiency in industry-standard multimedia software like Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), Canva, Microsoft (Publisher, Visio)

Familiarity with social media platforms and strategies

Proven experience with content creation evidenced via a professional portfolio

High level of organization, creativity, attention to detail, strong problem-solving skills, and all-around team focus.

Must be able to prioritize workload to meet deadlines and objectives while remaining flexible for special projects through time management

Agency or enterprise-setting experience is preferred

Experience working in WordPress and Asana is preferred

Work Environment

The Multimedia Specialist will work in a dynamic corporate environment, collaborating regularly with the marketing and sales teams across all portfolio companies. Travel will be required to regularly obtain project-related footage, attend client meetings, industry conferences, or other business-related functions.