Off The Grid BV

Marketing Manager - Food Community Builder

LocationSan Francisco, CA
Salary$90,000-$125,000

About This Job

Lead Marketing for one of the Bay Area's Most Beloved Food Communities

Are you a brand management professional with a deep love for food culture? Do you have experience leading marketing teams and a track record of building authentic community connections?

Off the Grid is seeking a Marketing Manager to drive our mission of transforming spaces into vibrant food destinations.

For 15 years, we've been the heartbeat of the Bay Area's food scene—from our iconic night markets that launched countless food entrepreneurs to our innovative placemaking initiatives that turn ordinary spaces into extraordinary community experiences.


About Off the Grid

Off the Grid has been at the forefront of building food driven community spaces since 2010. Best known for hosting some of the Bay Area’s biggest recurring night markets, Off the Grid has evolved into a dynamic placemaking platform that unlocks the value of public and private spaces for our customers through blending curated food experiences, temporary event production, and experiential elements. We’re proud to work with hundreds of diverse food entrepreneurs who we empower to maintain focus on their craft and growing their businesses through our public markets and catering events. Our values-centered approach transforms everyday spaces into vibrant destinations, creating meaningful opportunities for small businesses to thrive and communities to connect. By blending culinary diversity, culture, and entertainment, we design unforgettable experiences that celebrate local talent and create the sense of discovery and place that communities of today crave when they work and play.


Your Role: Strategic Marketing Leadership

Reporting directly to the CEO, you'll translate our brand strategy into compelling campaigns that amplify our mission and drive meaningful growth. This isn't just about promoting events—it's about building lasting relationships with food lovers, vendors, and communities.


What You'll Lead


Brand Strategy & Execution

Develop integrated marketing campaigns across our entire product portfolio

Champion brand consistency while telling authentic community stories
Lead and manage a contractor team including content creators, social media specialists, and designers
Create audience-specific strategies that drive customer acquisition and brand awareness


Content & Community Building

Own email marketing, web content, and print materials across customer segments
Create
Drive social media and influencer strategy with editorial oversight
Establish publicity plans for earned media opportunities
Serve as brand ambassador at industry events and community gatherings


Performance & Optimization

Build KPI dashboards to track campaign effectiveness and ROI
Analyze performance data to optimize engagement and storytelling
Manage marketing budgets with focus on sustainable growth
Stay ahead of industry trends and community conversations


Team & Vendor Management

Direct contractor teams to execute campaigns on time and within budget
Ensure external partners align with our brand pillars and values
Manage PR relationships and earned media initiatives
Coordinate with operations teams for seamless event marketing


What We're Looking For


Core Experience

5-7 years in integrated marketing with emphasis on brand management

Proven experience managing marketing teams or contractors
Strong background in multi-channel campaigns (digital, social, email, traditional)
Track record of budget management and ROI optimization


Food Industry Passion

Genuine enthusiasm for food culture and community building
Experience in food & beverage, hospitality, or experiential marketing preferred
Understanding of local food ecosystems and vendor relationships
Appreciation for diverse culinary traditions and entrepreneurs


Technical Skills

Expert-level proficiency in marketing platforms (Mailchimp, Google Analytics, Meta Business Suite)
Advanced Google Workspace and project management tools (Asana, Airtable)
Strong copywriting and editorial skills
Data analysis and reporting capabilities


Leadership Qualities

Team management experience with ability to coordinate multiple contractors
Excellent communication and collaboration skills across diverse stakeholders
Strategic thinking with hands-on execution abilities
Self-motivated leader who thrives with minimal supervision


What Makes You Stand Out

Brand management mindset with attention to customer journey and brand consistency
Experience building authentic community engagement (not just follower counts)
Background in event marketing or live experience creation
Understanding of small business challenges and opportunities
Passion for supporting diverse entrepreneurs and communities


Why Join Our Team?

Mission-Driven Impact: Your work directly supports food entrepreneurs and builds stronger communities

Leadership Opportunity: Manage contractor teams while working directly with our CEO

Creative Freedom: Shape the narrative of the Bay Area's most iconic food community

Growth Potential: 15 years of success with exciting expansion opportunities

Community Connection: Be at the center of San Francisco's vibrant food scene

Meaningful Work: Help transform spaces and support diverse small businesses


Ready to Build Food Communities?

We're looking for a marketing leader who understands that great brands are built on authentic community connections. If you're passionate about food culture, experienced in team management, and excited about amplifying stories that matter, we want to meet you.


What to Expect:

Location: San Francisco, CA (local candidates only)

Reports to: CEO
Team: Manage contractors across content, social, and design
Schedule: Monday-Friday with some evenings/weekends during events
Travel: Occasional (less than 25%)

This role requires occasional lifting up to 20 pounds and flexibility to work some evenings and weekends during peak event seasons.


Ready to Lead Our Marketing?

If you're a brand management professional with food industry passion and team leadership experience, we'd love to hear how you'll help us continue building the Bay Area's most beloved food community.

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