Marketing and Creative Director (DFW, Texas)

Zero-Emission Grid, LLC (ZEG) is a technical consulting firm specializing in the planning and engineering of cleaner, more sustainable power grids.

Position Summary:

ZEG is seeking a talented and passionate individual to support our graphic design and marketing efforts. This role involves the execution of multi-faceted marketing strategies, including content creation, brand visualization, social media management, event planning, and email marketing.

The ideal candidate will have demonstrable expertise, a strong creative drive, and a passion for contributing to the clean energy sector.

Application Requirements:

To apply, please submit:

- A resume

- A cover letter detailing how your experience and skills align with this role

- A portfolio showcasing your graphic design work

Key Responsibilities:

- Maintain and update our brand book, marketing assets, and templates.

- Create static graphics, explainer videos, and motion graphics to support product/service launches and promotions.

- Collaborate with developers to ensure consistency in the design of our website, applications, and social media platforms with our brand book.

- Research industry events and assist leadership in maintaining an annual repository of targeted industry events and marketing budgets.

- Plan and coordinate conference participation, including registration, sponsorship, speaking opportunities, and exhibitions.

- Design marketing materials such as posters, flyers, business cards, and brochures for conferences and events.

- Attend select industry events and assist in hosting internal/external company events.

- Participate in industry working groups (often virtual) and take notes for content development, including marketing newsletters.

- Develop and implement email marketing strategies, including content development, graphic design, email templates, and campaign management.

- Manage and promote the company’s social media and website, creating content to increase traffic and engagement.

- Plan and execute online marketing and advertising campaigns.

Qualifications:

- A minimum of 2 years of experience in developing and executing marketing strategies for small to medium-sized B2B businesses.

- At least 1 year of experience in email marketing, including content creation and design.

- At least 1 year of experience in content writing (technical writing experience is a plus).

- At least 3 years of experience in static and motion graphic design, including explainer videos and animations.

- Proficiency in Adobe Illustrator and After Effects, with proven expertise in static and motion graphics design.

- Strong creative skills with a keen eye for detail.

- Excellent understanding of social media platforms and algorithms (e.g., LinkedIn, Twitter).

- Strong written and verbal communication skills.

- Strong organizational, interpersonal, and analytical skills.

- Excellent presentation and writing skills.

- Ability to work independently and meet deadlines in a dynamic team environment.

- Familiarity with SEO and search engine analytics tools is strongly preferred.

- UI/UX experience is a plus.

- Previous experience in creating brand books and marketing assets is preferred.

- Willingness to participate in pre-employment drug and background screening is required.

Job Type: Full-time

Pay: $75,000.00 - $115,000.00 per year

Benefits:

- 401(k)

- Dental insurance

- Flexible schedule

- Health insurance

- Paid time off

Experience:

- B2B marketing: 2 years (Required)

- motion graphic design: 3 years (Required)

- Email Marketing: 1 year (Required)

- statis Graphic design: 3 years (Required)

Work Location: Remote