1st Choice Facilities

Lead Generation Specialist

Washington, MO

Full-time

About This Job

Description:

A Lead Generation Specialist will be responsible for identifying, researching, and qualifying potential customers for the company by utilizing various marketing channels to generate interest in a product or service, effectively filling the sales pipeline with qualified prospects, and ultimately contributing to business growth by driving new customer acquisition; their key tasks include prospecting, lead nurturing, campaign creation, data analysis, and maintaining accurate information within a CRM system to ensure successful sales follow-up.

Key Responsibilities:

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Prospecting: Researching and identifying potential leads through market analysis, online databases, social media, and other sources to create targeted prospect lists.

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Lead Qualification: Evaluating potential leads based on criteria like demographics, needs, and buying intent to determine their suitability for the sales team.

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Campaign Development: Designing and executing lead generation campaigns across multiple channels such as email marketing, content marketing, social media, paid advertising, and webinars.

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Outreach: Initiating contact with potential leads through phone and discovery calls, emails, and personalized messages to engage them and generate interest.

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Lead Nurturing: Maintaining communication with qualified leads through targeted content and follow-up sequences to guide them through the sales funnel.

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CRM Management: Accurately recording and updating lead information within the CRM system to track progress and provide visibility to the sales team.

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Data Analysis: Monitoring campaign performance metrics, analyzing lead generation data, and identifying areas for improvement to optimize strategies.

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Collaboration: Working closely with the sales team to align lead generation efforts with sales goals and ensure smooth handoff of qualified leads.

Requirements:

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Strong verbal and written communication skills to engage and nurture potential leads.

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Strong ability to identify, research, and segment target audiences effectively.

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Experience in lead-generation software (ZoomInfo, LinkedIn Sales Navigator, Copilot)

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Proficiency in CRM systems (Zoho)

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Understanding of sales funnel dynamics and how marketing supports sales objectives.

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Marketing automation tools knowledge

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Understanding of sales cycles and lead qualification criteria

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Familiarity with email marketing, paid advertising, SEO, and social media strategies to drive lead acquisition.

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Ability to create, launch, and refine lead generation campaigns based on performance data.

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Ability to conduct market research, including gathering and analyzing industry trends, competitor analysis, customer preferences, and market conditions to identify opportunities and inform strategic decision-making.

Lead Generation Specialist

About This Job

Description:

Key Responsibilities:

Requirements:

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