Legacy Restoration

Field Marketing Manager

Orlando, FL

Full-time

$75,000-$75,000

About This Job

Janney Roofing is a family-founded and family-operated company built on the principles of honesty, quality, and integrity. We believe in what we do and believe we are changing lives one roof at a time.

Our work environment includes:

•

Growth opportunities

•

On-the-job training

Are you a strategic marketer with a passion for local activation and data-driven lead generation? At Janney, Florida’s Highest Rated Roofer, we’re not just creating campaigns—we’re building revenue engines that power the most respected brand in the industry. We’re seeking a Marketing Manager to elevate our market presence and lead generation across Orlando, Jacksonville, and Tampa, and help drive real results for our sales team.

What You’ll Do:

•

Local Market Activation:

•

Own the strategy and execution of high-impact campaigns tailored to the Orlando, Jacksonville, and Tampa areas.

•

Drive lead generation through grassroots events, hyper-targeted social, local influencers, community sponsorships, and partnerships.

•

Align marketing efforts directly with local sales goals to boost conversion and revenue.

•

Drive local campaigns to respond to storms (hail, wind and hurricanes)

•

Campaign Strategy & Execution:

•

Partner with our Director of Marketing to craft and launch omnichannel campaigns across mass, digital, social, and traditional platforms.

•

Test and iterate creative and offers quickly to maximize ROI and lead flow.

•

Tech-Driven Marketing:

•

Leverage marketing automation, CRM platforms, and AI tools to enhance campaign efficiency, audience targeting, online reputation management and reporting.

•

Data-Driven Decision Making:

•

Analyze local campaign performance, interpret metrics, and adjust tactics in real time to optimize results.

•

Collaboration & Innovation:

•

Work side-by-side with the sales team to ensure marketing efforts generate qualified leads that convert.

•

Collaborate with internal creative, ops, and vendor partners (videographers, designers, etc.) to bring local campaigns to life.

•

Work closely with sales to build sales tools to support improvements in close rate.

What You Bring:

•

Experience in Marketing Management: Proven ability to execute and optimize multi-channel marketing strategies.

•

Strategic & Creative Thinking: A balance of analytical and innovative problem-solving skills to improve campaign success.

•

Strong Interpersonal Skills: A team player who thrives in a collaborative and fast-paced environment.

•

Interest in AI & Emerging Tech: A willingness to explore and adopt new tools that enhance marketing capabilities.

•

Proactive & Adaptable Mindset: Ability to pivot strategies based on data insights and market trends.

Requirements:

•

3+ years of marketing experience with a proven track record of executing, and optimizing multi-channel marketing campaigns (digital, social, and traditional).

•

Strong ability to analyze marketing performance metrics and make data-backed decisions to improve ROI.

•

Experience managing vendor partnerships such as videographers, designers, copyrights, etc.

•

Proven experience working with tools like Canva, Adobe to do basic graphic design

Preferred Requirements:

•

Background in home improvement, home services, or construction-related marketing.

•

Knowledge of Power BI, marketing automation, and CRM platforms.

•

Google Ads, HubSpot, and/or other relevant marketing certifications.

•

Experience with PPC, SEO strategy, and paid social campaigns.

•

Bachelors degree

Why Join Us?

•

Competitive Compensation: $75,000 base salary

•

Benefits: Health insurance, 401K options, and more.

•

Growth & Innovation: Work with a forward-thinking team that values fresh ideas and strategic experimentation.

75000 salary