eCommerce Analytics & Consumer Insights Manager

Benchmade is seeking a highly analytical, consumer-focused eCommerce Analytics & Consumer Insights Manager to join our high-growth e-commerce team. In this role, you will be responsible for deeply understanding our consumer, both new and returning, analyzing their behaviors, and identifying trends to inform data-driven decision-making. You will focus on answering key questions: Who are our customers? Where are they coming from, and what are they purchasing? How do they engage with our brand across the funnel? Your insights will drive customer acquisition, retention, and overall revenue growth.

The ideal candidate thrives in a fast-paced environment, is comfortable handling ad hoc requests, and has experience leveraging AI-driven tools and technologies to accelerate insights, optimize campaigns, and enhance predictive analytics.

Reporting to the Director of eCommerce and Customer Experience, this is a pivotal position for the next phase of growth at Benchmade. You will build and operate a daily reporting model that is deeply based in the customer journey, enabling the team to make fast decisions based on trends and become the core of how the team operates.

RESPONSIBILITIES

Qualifications:

ABOUT THE TEAM

The E-commerce & Customer Experience team at Benchmade is a fast-paced place to be. This team sets ambitious targets and moves quickly to beat goals. This team is responsible for creating best-in-class experiences for our customers, whether that be through bringing a campaign to life, a simple checkout experience on Benchmade.com, or a quick resolution to a question through chat.

The shared goal? Efficient growth at high speed! Benchmade is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore, and innovate.

COMPANY CULTURE

We Rally. No matter what each day throws at us, we work together to find solutions that exceed the problem at hand. It’s a collaborative, empowering phrase that speaks to our resilience while chasing our mission to elevate the entire knife category. Our reputation for enduring quality is evident in every knife we release. Our core values drive how we treat our employees, our consumers, and our retail partners.

ABOUT BENCHMADE

With a rich history dating back over 30 years, Benchmade is the product of many dedicated employees, a never-quit demand for excellence, and the de Asis family’s vision and total commitment to culture, service, and innovation. Les de Asis incorporated as Bali-Song®, Inc. and rented a small shop in a second-story mezzanine in California. The original equipment was purchased from the owner of a manufacturing operation who was looking to retire. Utilizing the rudimentary technology available to him at the time, Les began building handmade custom Bali-Songs, and the success of these custom Balis spurred the creation of the first production Bali-Song®: The model 68. Over the next seven years, the company expanded its product offerings into fixed blades and conventional folding knives, and evolved its name from Bali-song®, Inc. to Pacific Cutlery Corp. Due to its inability to control quality, price, and delivery, Pacific Cutlery Corp. filed for bankruptcy and was dissolved.

In 1988, Les reintroduced a new company and a new version of the Model 68; This time with a drive to produce products in the US and an even stronger commitment to product availability, quality, and customer relationships. The company now needed a new name. While there was “handmade” and “factory-made,” it was “Benchmade” that described the quality of Les’ product. He was building an operation that made precision parts, but with hand assembly on the finished products. This was a “bench” operation, and Les wanted the name to reflect the marriage of manufactured and custom. In short, it describes Benchmade’s position in the market, even to this day.

Benchmade moved from California to a facility in Clackamas, Oregon, and began producing knives there under the name Benchmade, Inc. This was a major turning point, as the company was now located in the epicenter for knife manufacturing. Many technological advancements were now possible, and Benchmade became the first company to own and employ a high-power laser cutter, allowing for work with steels too hard to stamp. To this day, Benchmade continues to focus on innovation, customer needs, responsible business ethics, and operations to bring the highest quality products to the world’s elite. This is the story of Benchmade.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

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