SunPurity

Digital Marketing Specialist

Toms River, NJ

Full-time

$40,000

About This Job

Job Summary

We are seeking a creative and results-driven Digital Marketer to join our dynamic team. The ideal candidate will have a strong background in digital marketing strategies and be proficient in using various tools to enhance our online presence. This role involves developing, implementing, and managing marketing campaigns that promote our products and services, as well as analyzing performance metrics to optimize future efforts.

Responsibilities

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Develop and execute comprehensive digital marketing strategies across multiple channels, including social media, email, and search engines.

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Create engaging content for websites, blogs, and social media platforms that aligns with brand messaging.

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Utilize analytics tools to track website traffic, engagement metrics, and campaign performance; provide actionable insights based on data analysis.

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Manage and optimize paid advertising campaigns on platforms such as Google Ads and social media networks.

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Collaborate with cross-functional teams to ensure cohesive marketing efforts and brand consistency.

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Implement SEO best practices to improve organic search visibility and drive traffic to the website.

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Stay up-to-date with the latest trends in digital marketing, tools, and technologies to maintain a competitive edge.

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Assist in the management of the company’s WordPress site, ensuring content is updated regularly and effectively.

Qualifications

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Proven experience in digital marketing with a strong portfolio of successful campaigns.

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Proficiency in HTML and CSS for website management and content formatting.

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Experience with social media marketing tools and strategies to engage audiences effectively.

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Familiarity with marketing automation platforms to streamline processes and improve efficiency.

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Strong analytical skills with experience using analytics tools such as Google Analytics or similar platforms.

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Knowledge of Adobe Creative Suite for content creation is a plus.

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Basic understanding of SQL for data management purposes is preferred but not required.

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Excellent communication skills, both written and verbal, with a keen eye for detail.

Join us in shaping our digital presence while driving growth through innovative marketing strategies!

Job Type: Full-time

Pay: From $40,000.00 per year

Schedule:

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Monday to Friday

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Weekends as needed