Power Ray LLC

Digital Marketing Specialist

LocationMidland, TX
Job TypeFull-time
Salary$60,000-$80,000

About This Job

Power Ray LLC is seeking a creative and driven Digital Marketing Specialist to support the execution of marketing initiatives that strengthen our brand, expand our reach, and elevate our presence across the utility scale solar industry.This critical role will contribute to the digital initiatives, lead generation, and brand consistency across all marketing channels. The ideal candidate is highly organized, technologically savvy, and passionate about supporting business growth through clear messaging and strategy execution.


About the Company:

Power Ray operates in the utility-scale solar industry with a mission to empower people and the world, one project at a time. The company specializes in the installation of utility-scale solar farms, delivering sustainable and efficient solar energy solutions for large-scale projects. Our core values—Integrity, Accountability, Commitment, Respect, and Results—drive our approach. We prioritize ethical conduct, on-site safety, and are committed to innovation and excellence. By respecting the communities and environments we work with, we focus on achieving tangible results that contribute to a cleaner, greener planet, leading the way toward a sustainable future powered by solar energy.


Key Responsibilities:


Marketing Strategy Support

Conduct industry and competitor research to inform content direction and event strategy.
Collaborate on multi-channel campaigns designed to drive engagement and brand awareness.
Assist with presentation decks, internal communications, industry events (occasional travelling) and sales materials.


Website & SEO Support

Update & manage website content, (Wordpress) and ensure brand consistency
Implement SEO strategies across all necessary platforms and practices
Monitor analytics related to website performance and traffic to understand and discover areas for improvement


Campaign Support & Reporting

Support several campaigns and channels (email, website, SEO, etc.) to target specific audiences and ensure successful campaign execution
Technical ability to use digital tools and draw conclusions from campaign results and optimize available resources to enhance marketing strategy
Track KPI metrics and report to the Director of Marketing to adjust strategy and campaigns accordingly.


Content Creation & Brand Consistency

Create digital content including graphics, social media posts, email campaigns, flyers, and more.
Collaborate with the Director of Marketing to align all content with Power Ray’s brand voice and visual identity.
Contribute to updates and enhancements for visual content and layout.
Implement strategic release of material on applicable channels as necessary or share efficiently across departments or teams


Administrative & Cross-Departmental Support

Schedule and coordinate monthly content calendars and campaign timelines.
Assist with various administrative and creative marketing tasks.
Occasionally support general office tasks and cross-functional team efforts.


Qualifications

1+ years of experience in B2B marketing and digital marketing
Proficiency in design tools (Canva, Adobe Suite, etc.)
Strong written and verbal communication skills
Excellent time management and attention to detail
Working knowledge of SEO, digital marketing best practices, and social media strategy
A collaborative mindset and eagerness to grow in a fast-paced environment


Bonus Qualifications (Preferred, Not Required)

Experience with podcast or video content production and editing
Basic photography/videography and editing skills
Experience with Google Workspace (Docs, Sheets, Slides)
Familiarity with the utility-scale solar or renewable energy industry


Other Application Requirements

Please submit your resume along with a portfolio of previous work (if applicable) that will provide a deeper understanding of the applicant’s professional experience and skills.


Benefits

Competitive salary based on experience
Comprehensive benefits package (health, dental, vision)
Travel opportunities to attend and support industry events
Professional development opportunities and growth within a rapidly scaling company
Opportunity to contribute to a sustainable future in a dynamic industry

Power Ray LLC is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.


Job Type: Full-time


Pay: $60,000.00 - $80,000.00 per year


Benefits:

Dental insurance
Health insurance
Paid time off
Professional development assistance
Vision insurance


Schedule:

8 hour shift
Monday to Friday
Weekends as needed


Work Location: In person

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