Power Ray LLC is seeking a creative and driven Digital Marketing Specialist to support the execution of marketing initiatives that strengthen our brand, expand our reach, and elevate our presence across the utility scale solar industry.This critical role will contribute to the digital initiatives, lead generation, and brand consistency across all marketing channels. The ideal candidate is highly organized, technologically savvy, and passionate about supporting business growth through clear messaging and strategy execution.
About the Company:
Power Ray operates in the utility-scale solar industry with a mission to empower people and the world, one project at a time. The company specializes in the installation of utility-scale solar farms, delivering sustainable and efficient solar energy solutions for large-scale projects. Our core values—Integrity, Accountability, Commitment, Respect, and Results—drive our approach. We prioritize ethical conduct, on-site safety, and are committed to innovation and excellence. By respecting the communities and environments we work with, we focus on achieving tangible results that contribute to a cleaner, greener planet, leading the way toward a sustainable future powered by solar energy.
Key Responsibilities:
Marketing Strategy Support
•Conduct industry and competitor research to inform content direction and event strategy.
•Collaborate on multi-channel campaigns designed to drive engagement and brand awareness.
•Assist with presentation decks, internal communications, industry events (occasional travelling) and sales materials.
Website & SEO Support
•Update & manage website content, (Wordpress) and ensure brand consistency
•Implement SEO strategies across all necessary platforms and practices
•Monitor analytics related to website performance and traffic to understand and discover areas for improvement
Campaign Support & Reporting
•Support several campaigns and channels (email, website, SEO, etc.) to target specific audiences and ensure successful campaign execution
•Technical ability to use digital tools and draw conclusions from campaign results and optimize available resources to enhance marketing strategy
•Track KPI metrics and report to the Director of Marketing to adjust strategy and campaigns accordingly.
Content Creation & Brand Consistency
•Create digital content including graphics, social media posts, email campaigns, flyers, and more.
•Collaborate with the Director of Marketing to align all content with Power Ray’s brand voice and visual identity.
•Contribute to updates and enhancements for visual content and layout.
•Implement strategic release of material on applicable channels as necessary or share efficiently across departments or teams
Administrative & Cross-Departmental Support
•Schedule and coordinate monthly content calendars and campaign timelines.
•Assist with various administrative and creative marketing tasks.
•Occasionally support general office tasks and cross-functional team efforts.
Qualifications
•1+ years of experience in B2B marketing and digital marketing
•Proficiency in design tools (Canva, Adobe Suite, etc.)
•Strong written and verbal communication skills
•Excellent time management and attention to detail
•Working knowledge of SEO, digital marketing best practices, and social media strategy
•A collaborative mindset and eagerness to grow in a fast-paced environment
Bonus Qualifications (Preferred, Not Required)
•Experience with podcast or video content production and editing
•Basic photography/videography and editing skills
•Experience with Google Workspace (Docs, Sheets, Slides)
•Familiarity with the utility-scale solar or renewable energy industry
Other Application Requirements
Please submit your resume along with a portfolio of previous work (if applicable) that will provide a deeper understanding of the applicant’s professional experience and skills.
Benefits
•Competitive salary based on experience
•Comprehensive benefits package (health, dental, vision)
•Travel opportunities to attend and support industry events
•Professional development opportunities and growth within a rapidly scaling company
•Opportunity to contribute to a sustainable future in a dynamic industry
Power Ray LLC is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.
Job Type: Full-time
Pay: $60,000.00 - $80,000.00 per year
Benefits:
•Professional development assistance
Schedule:
Work Location: In person