Digital Marketing & Analytics Specialist

We transform the way people use energy.

We embrace a culture of belonging in the workplace. No matter who you are, where you’re from, how you think, what you believe in, or whom you love, we welcome your application. We all come from different backgrounds and different walks of life, bringing in unique perspectives and experiences. We encourage applications from 2SLGBTQ+, Black, Indigenous, and People of Colour (BIPOC), women, newcomers to Canada, and people with disabilities. If you require any accommodation in the application and interview process, please let us know (including different materials or otherwise).

About EfficiencyOne

Our core values are Integrity, Innovation, and Partnership.

EfficiencyOne is a leading efficiency enterprise. We work with outstanding partners to supply cost-effective energy efficiency and carbon mitigation services in Nova Scotia and beyond.

We transform the way people use energy. Together, we help people achieve their energy goals, save money, conserve resources, improve well-being, and combat climate change.

Investing in energy efficiency has many benefits: lower heating bills, more comfortable spaces, new jobs in your community, and a smaller overall carbon footprint.

Since 2011, our work has saved Nova Scotians over $4.8 billion in energy savings and avoided the release of 10.3 megatonnes of greenhouse gas emissions (CO2 eq) in the province. If there’s a better way to improve energy efficiency, we’ll find it. Find out more about how we are making an impact here: https://www.efficiencyone.ca/impact/.

Why you’ll love working here:

The Opportunity:

The Digital Marketing & Analytics Specialist works primarily in partnership with marketing and program team members to develop and execute digital marketing strategies to increase program participation and customer engagement. They are responsible for ensuring excellent customer experience in the digital space, driving program participation, and providing useful reporting to support understanding of user behavior and progress in meeting organizational objectives.

The job requires the incumbent to be a strategic thinker, customer-focused, and detail-oriented, with the ability to simultaneously manage multiple projects and priorities. Additionally, the role entails developing innovative ideas and collaborating across teams to generate creative marketing strategies, initiatives, and programs.

The Digital Marketing & Analytics Specialist is EfficiencyOne’s primary point of contact for managing website updates, new project launches, and weekly and monthly reporting requirements. This includes serving as the platform's subject matter expert to prepare and execute campaign implementations and customer journeys and managing all associated data.

Responsibilities:

What Will Help You Succeed?

What to expect in your first several weeks on the job:

In the first week, expect to:

In the first month, expect to:

In the first three months, expect to: