Copywriter

Copywriter

Job Code

05021

Job Family

Marketing

FLSA Status

Exempt

Mesa Power Solutions is a growth-oriented company, manufacturing and providing superior responsible, reliable, power solutions to industrial markets. We manufacture best-in-class power systems and deliver industry leading service and customer support. We continue to be on the leading edge of generator technology by manufacturing sound attenuated, temperature-controlled generator sets in the United States to operate in any climate, and utilizing the best telemetry putting real time information in the hands of all customers.

Mesa strives to create an environment where all employees feel they are safe, respected, that their contributions are valued, and have equal access to growth and development opportunities. We offer our employees competitive base pay and a 401k plan; paid time off for vacation, holidays, birth or adoption of a child, and bereavement; Health, Dental, and Vision insurance where all employee and dependent’s health care premiums are 100% paid for; Employee Assistance Programs; Life insurance, Short and Long term disability insurance, and Critical Health and Accident insurance.

Job Summary

The Copywriter develops clear, compelling, and engaging written content across multiple platforms to support brand voice, marketing strategies, and customer engagement goals. This role collaborates closely with marketing, design, product, and leadership teams to create messaging that informs, motivates, and converts target audiences.

Essential Duties

- Write, edit, and proofread copy for websites, emails, social media, print materials, product descriptions, ads, and internal communications.

- Develop messaging that aligns with brand guidelines, voice, and tone standards.

- Conduct research on products, services, industry trends, and audience insights to support accurate and persuasive content.

- Collaborate with designers, marketers, and stakeholders to brainstorm and develop creative concepts.

- Convert complex or technical information into clear, accessible, audience-friendly language.

- Optimize digital copy for SEO, readability, engagement, and conversion.

- Develop and maintain content calendars, campaign messaging, and project schedules.

- Ensure consistency and quality across all written content.

- Participate in content reviews, incorporate feedback, and revise copy as needed.

- Monitor content performance and refine messaging based on data and analytics.

- Support larger marketing initiatives, campaigns, product launches, and brand messaging updates.

- Maintain awareness of industry trends, competitor messaging, and emerging communication strategies.

- All other duties assigned.

Education

Required

- High School or GED

Preferred

- 4 Year / Bachelors Degree in English, Journalism, Communications, Marketing, or a related field (or equivalent experience) from an accredited university.

Experience

Required

- 2 years of professional copywriting experience in marketing, communications, content creation, or a related field.

- 2 years of experience writing for multiple channels, including websites, social media, email campaigns, and advertising.

- 2 years of experience collaborating with cross-functional teams such as design, product, sales, and marketing.

- 2 years of experience managing multiple projects in a deadline-driven environment.

Preferred

- 2 years of experience with content management systems (e.g., WordPress, Drupal, HubSpot).

- 2 years of experience developing content for B2B, B2C, or industry-specific audiences (tech, healthcare, manufacturing, etc.).

- Honorably discharged service veterans are preferred.

Certifications, Licenses & Registrations

- None

Knowledge, Skills, & Abilities

- Strong understanding of marketing communication principles and brand strategy.

- Knowledge of SEO best practices and digital content optimization.

- Familiarity with content management systems (CMS) and marketing automation tools.

- Understanding of social media platforms, audience behaviors, and content formats.

- Awareness of industry trends and competitive positioning relevant to the brand.

- Exceptional writing, editing, and proofreading skills with high attention to detail.

- Ability to craft persuasive, concise, and audience-focused messaging.

- Strong research and analytical skills for content development.

- Skilled in adapting tone and style across different channels and audiences.

- Proficiency in organizing and managing multiple projects and deadlines.

- Ability to collaborate effectively with cross-functional teams, including design, marketing, and product.

- Competence in using grammar, style guides, and copywriting frameworks (AIDA, PAS, storytelling, etc.).

- Ability to translate complex concepts into simple, clear language.

- Ability to maintain brand voice consistency across all content.

- Strong creative problem-solving and conceptual thinking abilities.

- Ability to respond to feedback constructively and revise content efficiently.

- Ability to work under tight deadlines and manage competing priorities.

- Ability to incorporate data insights to improve content performance.

- Ability to think strategically about messaging placement and audience engagement.

- Ability to interpret content performance metrics and apply insights to improve engagement and conversion.

- Familiarity with project management tools and ability to manage timelines effectively.

- Understanding of legal and compliance considerations in marketing content.

- Must be able to fluently speak, write, and read in English.

Culture Expectations

- Action-oriented: Self-motivated, problem solver, takes initiative when issues arise, acting quickly and responding accordingly.

- Disciplined: Focused, consistently following through with dedication to achieve high standards even when no one is watching.

- Accountable: Takes ownership and accountability for your actions, good and bad.

- Passionate: Passionate about what they do and who they work for, by bringing enthusiasm and commitment to every task and team.

- Trustworthy: Reliable and honest, building confidence through integrity and consistent performance.

Physical Demands

- Sitting- Constant

- Talking- Frequent

- Seeing (Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus)- Constant

- Hearing- Constant

- Use hands to type, touch, handle, or feel- Constant

Working Conditions

Minimal safety hazards; general office working conditions- Constant

Equipment & Software

- Computer

- Phone

- Microsoft applications

Additional Job Requirements

- Willing to work Monday-Friday, 8:00AM – 5:00PM.

- Willing to consent to and pass a background check and drug screening.

Supervisory Responsibilities

- None

Mesa Power Solutions is an equal opportunity employer. Qualified applicants are considered for positions without regard to race, color, religion, sex, national origin, age, citizenship status, marital status, medical condition, physical or mental disability or any other legally protected status. EOE/M/F/D/V