Content Coordinator

Job Title: Content Coordinator

Location: St. Louis, MO (On-site)

Department: Marketing

Reports to: Marketing Strategy Lead

Employment Type: Full-time

Overview

HY-C is looking for a Content Coordinator who is equal parts storyteller, strategist, and performance marketer. In this role, you will take ownership of our content engine—developing educational and SEO-driven content that builds trust, fuels inbound leads, and supports revenue growth. As the primary executor of our They Ask, You Answer business philosophy, you’ll plan and publish blogs, manage our social presence, support sales enablement, and collaborate across teams to ensure every piece of content drives measurable business impact. If you're passionate about writing, know how to generate content that ranks and converts, and thrive in a business-minded, fast-paced environment—we want to meet you.

Key Responsibilities

· Content Strategy & Management

o Own the content calendar and publishing strategy, ensuring a consistent flow of high-impact content that answers buyer questions and supports sales.

o Manage the full content lifecycle—from ideation and writing to publishing, optimization, and performance tracking.

o Publish 3+ SEO-driven blog posts per week focused on the "Big 5": cost, problems, comparisons, reviews, and best-of content.

· Content Creation & Editing

o Write, edit, and optimize blog posts, landing pages, social captions, and email campaigns with a journalistic, educational tone.

o Interview internal subject matter experts and turn insights into compelling, trustworthy content.

o Edit and improve content written by others to ensure clarity, tone, and SEO alignment.

· SEO & Content Performance

o Lead all on-page SEO efforts including keyword research, content structure, meta descriptions, internal linking, and optimization.

o Use tools like Google Analytics, SEMrush, Search Console, and HubSpot to monitor traffic, keyword rankings, and engagement.

o Track content KPIs and refine strategies based on performance data.

· Social Media & Email

o Manage organic social media across LinkedIn, Facebook, Instagram, and YouTube to grow brand visibility and promote educational content.

o Write and schedule Brand/Product automated email workflows that nurture leads and drive conversions.

· Sales Enablement & Cross-Team Collaboration

o Work with Sales, Product Development, and Customer Support to identify content needs and create materials that support their conversations with prospects.

o Develop Assignment Selling resources that shorten sales cycles and improve lead quality.

o Collaborate with the Graphic Designer and Videographer to bring your content to life across channels and formats.

Qualifications

Required:

· 3+ years of experience in content marketing, inbound marketing, or editorial roles.

· Strong writing and editorial skills with a deep understanding of SEO and content structure.

· Proven experience publishing content that drives traffic, rankings, and leads.

· Familiarity with CMS tools like WordPress or HubSpot, and social scheduling platforms.

· Knowledge of analytics tools: Google Analytics, SEMrush, and Search Console.

· Project management skills with the ability to meet deadlines and manage a consistent publishing cadence.

· A business-first mindset: you understand that great content must serve a revenue goal.

Preferred:

· Bachelor's degree in English, Journalism, Communications, or related field (or equivalent experience).

· Familiarity with the They Ask, You Answer methodology or a similar inbound content framework.

· Background in home improvement, manufacturing, construction, or related industries.

· Experience with HubSpot, AI tools (like ChatGPT), or video scripting/storyboarding.

· Understanding of editorial style guides (AP, Chicago Manual, etc.).

· Curiosity, coachability, and a strong team mentality.

What Success Looks Like:

· A 3-month content calendar launched and consistently executed.

· 2–3 high-quality blog posts published weekly within your first 30 days.

· Increase in organic website traffic, time on page, and leads from inbound content.

· Social media growth in engagement, impressions, and referral traffic.

· Sales team actively using content to close deals and speed up the sales process

Job Type: Full-time

Benefits:

- 401(k)

- 401(k) matching

- Dental insurance

- Flexible spending account

- Health insurance

- Life insurance

- Paid time off

- Vision insurance

Work Location: In person