Associate Director of Marketing

About PhotoSat

PhotoSat is a leader in satellite data processing and mapping solutions for the mining and energy sectors. Our work supports high-precision topographic mapping and geospatial data analysis incorporating cutting-edge technology, machine learning and over 70 years of professional expertise.

About the Role

We’re seeking an Associate Director of Marketing to take the lead on brand messaging, demand generation, product positioning, and go-to-market strategies and execution – someone who thrives in B2B marketing bridging technical products with easy to understand value positioning. This role will bridge strategy and execution—crafting compelling narratives, developing commercial insights, and supporting lead generation campaigns that fuel business growth. As an Associate Director you know how to make a big impact with resources and even bigger ideas.

This is a high-impact role with a clear growth path: the successful candidate will be developed as the successor to the Director of Marketing with one direct report.

What You’ll Do

• Develop and execute demand generation initiatives to drive new leads and nurture existing leads and clients, that drives measurable sales growth.

• Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI.

• Develop the annual marketing plan in collaboration with product innovation and sales. • Develop integrated paid and organic programs that build our pipeline.

• Drive our content marketing (thought leadership, videos, website copy, blog posts, infographics, white papers), acting as the bridge between product and sales to drive awareness and interest.

• Craft compelling product messaging and value propositions for new and existing products grounded in customer and market research.

• Lead go-to-market strategies for product launches and market expansion.

• Build product awareness through PR and social media.

• Mentor and guide the Marketing Manager to ensure seamless execution.

• Align all content and campaigns with strategic positioning and business goals.

What We’re Looking For

• 5 – 10 years of experience in demand generation or B2B product marketing demonstrated success marketing more complex, technical products

• Master of developing, executing and measuring innovative and results-focused demand programs and campaigns.

• Demonstrated analytical ability, specifically around program results and ROI.

• Experience influencing and communicating product offers to customers, prospects and professionals demonstrated by excellent writing, proofreading and oral communication skills.

• Strong project management skills and experience with superb attention to detail.

• Strong presentation skills

• Salesforce, Pardot and Account Engagement experience a bonus

Your Strengths:

• Strategic Thinking – Ability to optimize limited resources for maximum business impact.

• Customer-Centric Messaging – Skilled at crafting narratives that resonate and differentiate.

• Market Insight – Deep understanding of customer mindset and market dynamics.

• Leadership – Experience guiding junior team members and cross-functional teams.

• Analytical Thinking – Data-driven approach to positioning and campaign design.

• Influence – Skilled at aligning stakeholders around messaging and launch plans.

• Digital Campaign Optimization – Proficient in using advertising, social, and digital channels to amplify reach and performance.

Why Join Us?

• Opportunity to shape how our products are positioned in the market.

• Direct career path to a Director of Marketing role.

• Collaborate closely with executive leadership while mentoring and building the marketing team.

• Be part of a fast-growing company where your work makes a measurable difference.

How to Apply

If you’re a strategic marketer who thrives at the intersection of positioning, storytelling, and go-to-market execution, we’d love to hear from you. Please submit your resume and a brief cover letter to dave.muller@photosat.ca