Sr Specialist, Brand and Advertising - ComEd (Hybrid)

Who We Are: We're powering a cleaner, brighter future.

Exelon is leading the energy transformation, and we're calling all problem solvers, innovators, community builders and change makers. Work with us to deliver solutions that make our diverse cities and communities stronger, healthier and more resilient.

We're powered by purpose-driven people like you who believe in being inclusive and creative, and value safety, innovation, integrity and community service. We are a Fortune 200 company, 19,000 colleagues strong serving more than 10 million customers at six energy companies - Atlantic City Electric (ACE), Baltimore Gas and Electric (BGE), Commonwealth Edison (ComEd), Delmarva Power & Light (DPL), PECO Energy Company (PECO), and Potomac Electric Power Company (Pepco).

In our relentless pursuit of excellence, we elevate diverse voices, fresh perspectives and bold thinking. And since we know transforming the future of energy is hard work, we provide competitive compensation, incentives, excellent benefits and the opportunity to build a rewarding career.

Are you in? Primary Purpose:

PRIMARY PURPOSE OF POSITION

ComEd’s Communications and Social team is charged with creating strategic, innovative, brand, advertising and communications plans and materials. The Senior Specialist, Brand and Advertising will play a pivotal role in shaping and visually communicating the company’s story to internal and external audiences. Working collaboratively with the communications, social media, and marketing teams, this position requires a creative and detail-oriented professional who excels in graphic design and is passionate about brand storytelling. Common deliverables include but are not limited to digital and print materials such as social media graphics, brochures, presentations, infographics, and advertisements. The position will also work closely with in-house photographers and videographers to help tell ComEd’s story while adhering to established brand guidelines and forming a cohesive look across platforms. This position will report to the Manager, Social Media.

Primary Duties:

PRIMARY DUTIES AND ACCOUNTABILITIES

- Support ComEd’s brand narrative strategy, social, advertising and integrated marketing communications efforts. Includes managing execution of ComEd’s strategic initiatives and providing counsel to internal teams.

- Ensure all ComEd visuals adhere to Exelon’s, the parent brand, established brand guidelines and maintain a cohesive look across all platforms

- Partner with cross-functional teams to shape creative direction and ensure alignment with business objectives.

- Provide creative input during campaign planning, brand development, and advertising initiatives.

- Works with internal photography/videography team as well as agency partners to manage graphic design work and projects that support ComEd’s brand and marketing campaigns and digital platforms (both external and internal).

- These include: presentations, infographics, digital ads, and branded content.

Manage multiple projects simultaneously, balancing deadlines, quality, and stakeholder expectations.

Job Scope:

JOB SCOPE

- Position reports to the Manager, Social Media

- Requires some ability to travel.

- Requires ability to work extended hours in evening and/or weekend.

Minimum Qualifications: MINIMUM QUALIFICATIONS

- 4-year relevant degree and 4-7 years of communications and/or web management experience. In lieu of a degree, 6-9 years of relevant experience.

- Must be familiar with integrated marketing communications strategy and tactics including: traditional and non-traditional advertising (including paid search, natural search, affiliate, display advertising), digital marketing, public relations, marketing automation journeys, and content marketing.

- Strong interpersonal communication and management skills.

- A passion for marketing, an appreciation of design and a desire to stay in front of the trends shaping business as we know it.

- High degree of interpersonal and communications (oral, written, presentation) skills and proven ability to work effectively in a collaborative team environment.

- Ability to lead and manage projects independently.

- Ability to interact with all levels of staff.

Preferred Qualifications:

PREFERRED QUALIFICATIONS

- Broad experience in marketing communications or digital strategy.

- Experience in project management.

Benefits: Benefits

- Annual salary will vary based on a candidate’s skills, qualifications, experience, and other factors: $80,800.00/Yr. – $111,100.00/Yr.

- Annual Bonus for eligible positions: 15%

- 401(k) match and annual company contribution

- Medical, dental and vision insurance

- Life and disability insurance

- Generous paid time off options, including vacation, sick time, floating and fixed holidays, maternity leave and bonding/primary caregiver leave or parental leave

- Employee Assistance Program and resources for mental and emotional support

- Wellbeing programs such as tuition reimbursement, adoption and surrogacy assistance and fitness reimbursement

- Referral bonus program

- And much more

Note: Exelon-sponsored compensation and benefit programs may vary or not apply based on length of service, job grade, job classification or represented status. Eligibility will be determined by the written plan or program documents.