Senior Product Manager, Marketing Technology

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

The Senior Digital Product Manager will be responsible for leading digital experience strategy for a large business unit or complex solution to find efficiencies and ensure scalable approaches. This role will collaborate with key business partners across Digital Marketing, Product Marketing, Product Management, Technology, Sales, Operations, and Finance to identify growth opportunities and drive product innovation.

Position Overview:

Generac Power Systems is seeking a highly collaborative and technically savvy

Senior Product Manager

to manage and improve the Marketing tech stack to support our personalization transformation. This role will be instrumental in shaping how Generac engages with consumers across the customer lifecycle—from acquisition to loyalty. Looking for a leader with a bias for action and a drive to continuously improve and innovate.

Key Responsibilities:

- Product/Martech Ownership: Influence the roadmap and establish the business requirements for CRM-related initiatives, such as single view of the consumer and capabilities to support omnichannel campaign orchestration and the company’s personalization transformation. Stay current on new product features for existing Martech platforms and lead change management and adoption.

- Prioritize & Document Use Cases: Partner with the Senior Director of CRM and Consumer Strategy and other marketing leaders to identify and document critical use cases that require new capabilities. Identifies needs and pain points of users and translates them into detailed user stories that capture the business objective, needs, and can be understood by IT as part of the PI Planning process for Marketing.

Cross-Functional Leadership:

Collaborate with internal teams (e.g., IT, Marketing Analytics, Marketing Automation) and external vendors to deliver seamless, data-driven consumer experiences. Provides solutions to issues in creative and effective ways.

- Voice of the Customer: Champion the customer perspective in all CRM initiatives, ensuring solutions are intuitive, personalized, and impactful.

Qualifications:

- Bachelor’s degree in business, computer science, marketing, or related field; or equivalent knowledge

- 8+ years of experience in digital product management or marketing technology, preferably in a consumer-focused industry.

- Proven success managing large scale data initiatives, preferably MDM or single view of the consumer.

- Passion for creating exceptional user experiences.

- Excellent analytical, problem solving, negotiation, and decision making skills.

- Excellent communication and stakeholder management skills. Ability to explain technical solutions in a simple way for non-technical partners.

- Strong technical skills and experience working with IT in an agile environment.

- Familiarity with data privacy regulations (e.g., GDPR, CCPA) is a plus.

Physical Demands

: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”