Senior Manager UX Design

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

The

Senior Manager UX Design for Generac.com

will be responsible for leading the overall design experience on Generac.com. This role oversees a team of UX designers (and external agency partners as needed) to deliver seamless and engaging digital experiences across web and mobile. The manager will drive the transformation of our digital platforms, ensuring alignment with business objectives, customer needs, and brand standards. The ideal candidate has a strong portfolio in both B2C and B2B UX design, understands product ecosystems, and demonstrates success managing, mentoring, and developing high-performing design teams.

Major Responsibilities

Design and Development:

- Create intuitive and engaging user interfaces for web and mobile experiences.

- Design new and unique elements to evolve our onsite experience.

- Develop wireframes, prototypes, and high-fidelity designs to effectively communicate design concepts.

- Ensure designs are consistent with brand guidelines and meet user needs.

- Comfortable managing an agency to augment bandwidth

- Can plan a long term design roadmap while still meeting immediate execution needs

User Research and Testing:

- Conduct user research to understand user behaviors, needs, and pain points.

- Perform usability testing and analyze feedback to iterate and improve designs.

- Stay up-to-date with user experience trends and best practices.

Collaboration and Communication:

- Work closely with product stakeholders to define and prioritize UX requirements.

- Act as an advisor to business unit leaders and marketers on options to present a message or product strategy

- Strong partnership with developers to pressure test feasibility of design options

- Present design concepts and rationale to stakeholders at all levels.

- Collaborate with cross-functional teams to ensure seamless implementation of designs.

Documentation and Maintenance:

- Create and maintain design documentation, including user flows, personas, and design specifications.

- Develop and maintain design systems and guidelines to ensure consistency across platforms.

Innovation and Trends:

- Stay current with industry trends, emerging technologies, and best practices in UX design.

- Identify opportunities for innovation and contribute to the continuous improvement of the user experience.

Leadership & People Management

- Lead, coach, and develop a team of UX designers, fostering creativity, innovation, and career growth.

- Set team goals, establish clear expectations, and provide regular feedback and performance evaluations.

- Allocate resources effectively across projects, balancing strategic priorities with day-to-day execution needs.

- Create a collaborative and inclusive team culture that encourages experimentation and continuous learning.

Minimum Job Requirements

Education

- Bachelor’s in UX Design, Human-Computer Interaction, Graphic Design, or a related field.

Work Experience

- 5+ years of experience in UX design, with a strong portfolio demonstrating expertise in web and mobile design. - 3+ years of people management experience leading projects or teams

Knowledge / Skills / Abilities

- Proficient in design/prototyping tools (Sketch, Figma, Adobe XD, InVision).

- Experienced in responsive and mobile-first design.

- Knowledge of HTML, CSS, JavaScript (plus).

- Strong grounding in user-centered design principles and methodologies.

- Comfortable defining new strategies/functions and addressing organizational gaps.

- Passion for learning, experimentation, and innovation.

- Results-driven, focused on growth and business objectives.

- Skilled at problem-solving with a data-driven approach.

- Excellent written, verbal, and presentation skills.

- Strong interpersonal abilities; effective in both independent and team settings.

- Capable of managing multiple projects and deadlines.

Preferred Job Requirements

Education

- MBA a plus

Work Experience

- 8+ yrs experience

- Agency experience

- B2B experience

- Experience with B2B2C

- Experience with a portfolio of products linked together in an ecosystem relationship

Knowledge / Skills / Abilities

Experience managing a team of designers

Physical Demands

: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”