Wagner Equipment Co.

Rental Sales Manager

LocationAlbuquerque, NM
Job TypeFull-time
Salary$102,800-$141,351

About This Job

Would you like to be part of a focused, dedicated team? Do you want to work and grow with other motivated, ambitious people?

Wagner Equipment Co. offers challenging career opportunities, extensive training and employee development along with an opportunity to grow your career and thrive under Wagner’s reputation for excellence. We offer excellent benefits and supply you with the tools you need to maximize your potential and grow within Wagner.


Benefits include:

Paid Time Off (PTO) Plan - Up to 96 hours of PTO in your first year + 8 company paid holidays*

Medical, dental, and vision insurance
Life and AD&D Insurance
Retirement Plans - 401K and Roth 401K , eligible employees can receive a company contribution up to 7%*
Tuition Reimbursement
Employee Assistance Program (EAP)
CEFCU- Citizens Equity First Credit Union - Employees have access to services include payroll deductions savings, accounts, loans, VISA card, and more.
Additional Benefits include: Unum Supplemental life Insurance, Aflac Critical Illness + Accidental Insurance, ID WatchDog and discounted employee phone plans.*

The Rental Sales Manager is responsible for supporting Wagner Rents rental and small equipment sales opportunities in a manner that reflects the company’s vision of working as “One Professional Team.” Responsibilities include sale coverage plans, sales targets, coaching, customer segmentation, account growth, and ensuring we are serving the complete rental needs of our customers.

Pay Rate: $102,800.21- $141,351.59 Annually Pay rate is dependent upon education & experience.


Essential Functions:

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Develops, maintains and implements strategy for overall territory coverage using customer analysis, construction reports, CRM information, and customer growth.
Sets and reviews annual CRM targets for rental sales team
Completes annual assessments of rental representative competencies and makes action plans for improvement
Assists with enterprise rental book and customer specific pricing
Analyzes rental opportunities for new products
Understands and utilizes profit and loss statements
Assists credit manager with issues on aging accounting status of customers and helps with past due accounts
Reviews monthly slow rent report and recommends action items
Reviews monthly reports with General Manager
Performs administrative duties as assigned by the General Manager
Communicates with sales, marketing and other areas as needed
Maintains an organized process for tracking and managing daily, weekly and monthly tasks
Communicates large project and customer opportunities and other relevant data
Coaches salesmen on standards of performance in regard to territory coverage and planning, sales call expectations, equipment applications, and problem solving
Coaches Branch Managers on territory management, working with customers, managing and coaching salesmen, and overcoming obstacles
Develops and maintains professional relationships with both internal and external customers
Actively shares relevant information to be more effective with our team and our customers
Communicates in a fashion that fosters effective interaction with others
Maintains proactive and creative posture to increase rental sales activity
Fosters relationships with Allied vendors
Develops and executes plans for achieving PRRO and customer growth targets
Achieves annual rental and sales revenue targets
Passes sales leads to the equipment sales department through Saleslink
Works with Regional Sales Managers on rental pricing, problem solving and customer events
Makes key customers visits to maintain relationships
Completes ride-alongs with Rental Representatives on a frequent basis
Possesses strong working knowledge of SalesLink, iRental, iRental Mobile, and DBS
Maintains a technical knowledge and application of all rental products
Working knowledge of Wagner Rents and Wagner Equipment rental processes
Other duties as assigned by manager


Supervisory Responsibilities:

Direct reports may include: Denver Area Rental & Key Account Representatives
Reviews and provides input for annual performance evaluations for direct reports and branch Rental Representatives


Required Education and Experience:

High School Diploma or GED
College Degree Preferred
Prior management experience in the rental equipment industry working with an outside sales force and branch personnel
5+ years administrative/clerical experience
5+ years customer service experience
5+ years sales experience
5+ years supervisory/management experience
3-5 years technical/mechanical experience


Physical Demands & Competencies:

Standing, walking, talking, sitting, use of hands & hearing
Squatting/Kneeling
Ability to ascend/descend ladders, stairs, etc.
Medium work that includes lifting and/or moving objects up to 32 pounds or more
Data Entry, telephone, reading/writing, reasoning, organizational, communication & math skills
Safety & Product Knowledge
Advanced Level Product Knowledge
Advanced Sales Leadership Skills
Advanced knowledge of rental market pricing
Basic knowledge of Microsoft PowerPoint
Intermediate knowledge of Microsoft Word, Excel, and Outlook


Work Environment:

Noise: Loud
Indoors and Outdoors
Specific Risks: Possible exposure to toxic chemicals; working with moving, mechanical parts; exposed to vibration


Travel Requirements:


50- 75%


Other Duties:

Job Offers are contingent upon all required pre-employment screenings which may include but are not limited to background checks, drug/alcohol testing, fit for duty testing, and any other job-related tests/screenings.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently.


Wagner Equipment Co. is an EEO/AA/Veterans/Disabled employer.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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