Strategic Planning & Leadership
•Guide the team in translating client goals into strategic media solutions that grow our client’s brands and ensure strategic consistency across all elements of plan development and implementation
•Collaborate with the Director and VP on strategic marketing approach, guiding translation of client goals to the Business Solutions team, activation teams, and media partners
•Ensure team is following internal and external processes and cadences for streamlined and timely workflow
•Oversee final reporting analysis of campaigns alongside other internal teams, ensuring data is accurate, presenting findings to client
•Apply and leverage attribution models functionalities and benefits to build media recommendations and optimize future campaigns
•Build strategic framework for quarterly plans and lead presentations
•Help lead the team’s understanding of client’s business and uncovering of motivations/needs
•Ensure strategic alignment across all channels and teams, to ensure a fully integrated approach
20% - Client Relationship Development
•Maintain positive rapport and champions trust with the client
•Tap into resources/tools and collaborate with partner and creative agencies to offer clients holistic business solutions
•Anticipate client requests, guide team in troubleshooting and problem solving with internal resources to proactively provide solutions
•Act as client’s “go-to”, having a voice in meetings and providing POVs
30% - Team Management & Supervision
•With leadership and support from senior leaders, manage the day-to-day operations of the Business Solutions Team to ensure consistent and high-quality client deliverables
•Provide ongoing, real-time, performance feedback to ensure continued team growth
•Guide team in setting goals and professional development timelines, ensure team members have challenging, level-appropriate projects and opportunities to learn new skills
•Conduct junior team members’ performance reviews, coaching to maximize success
•Promote the work of both junior and senior team members, set a positive team environment
•Participate in the interview process for junior team member
Minimum Qualifications
•Minimum 5-7 years of experience in media planning and strategy.
•Thorough understanding of advanced analytics and performance media.
•Strong leadership skills and experience developing media professionals, ability to manage a team.
•Experience in a client relationship management role.
•Effective verbal and written communication skills; able to confidently present and sell through ideas both internally and to clients.
•Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and media research/reporting resources.
Job Type: Contract
Pay: $50.00 - $57.00 per hour
Expected hours: 40 per week
Schedule:
Experience:
•Media planning: 4 years (Required)
Work Location: On the road