Binding-Minds Inc

Senior Media Planner

Manhattan, NY

Contract

$62,400-$79,040

About This Job

Media Negotiating & Buying – 25%

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Oversee and assist in RFP creation and review of partners/site responses, compiles proposal analysis and drive partner negotiations

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Ensure accuracy of insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol

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Initiate and guide team collaboration with key partners during planning process, including Partners, Creative Agencies, and biddable activation teams (e.g., Paid Search, Paid Social, Programmatic)

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Work alongside other teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions

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Collaborate with Paid Social team to monitor, manage and optimize activations across Facebook, Twitter, and other relevant social environments, ensuring strategic alignment with digital tactics

Digital Media Strategy – 15%

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Collaborate with supervisor on strategy, guiding assistant and planner in plan development.

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Employ client’s suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting.

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Participate in team brainstorms to kick off plan and consideration set development with the intention of bringing great ideas to life.

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Monitor trends, tools, opportunities, and applications in biddable environments, and appropriately apply that knowledge in conjunction with performance teams.

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Guide and participate in creation and presentation of media specific documents such as media plans, objectives and strategies decks, and other related functions.

Campaign Management & Execution – 10%

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Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA’ing all pixels.

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Ensure accuracy of specs documents and that all materials are received from creative agency.

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Delegate and provide direction on campaign post launch information such as screenshots, links, and placement information to demonstrate proof of placement for clients.

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Work alongside assistant and planner on post campaign reconciliation and billing.

Reporting & Analysis –25%

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Monitor and report weekly on biddable and direct channel performance, providing an active voice communicating optimization opportunities and challenges; ensure accuracy of reporting from planner.

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Parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and Client actionable implications.

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Collaborate with Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts.

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Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown.

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Provide active voice in communication optimization strategies, proactively communicating challenges and opportunities across display, mobile, social and video.

Relationship Management – 15%

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Recommend solutions to problems proactively, in tandem with Supervisor, for direct team and other departments.

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Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership.

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Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships.

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Maintain a strong presence across departments (i.e., Business Solutions, Operations, Analytics, Biddable Teams), building trust and accountability.

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Begin serving as a resource and trusted partner for clients.

Mentorship – 10%

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Contribute to other junior team member(s) development (train Assistant Planners and Planners, onboard new Senior Planners).

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Schedule check ins with junior team members, identifying goals and opportunities for career development, contribute to performance management.

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Utilize past experiences to develop Planner’s mentorship skills and abilities.

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Provide education on best practices, media principals, and industry at large.

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Participate in interview process for Assistant/Planner roles.

Who You Are:

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A strong writer and presenter

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A left and right brain thinker – a data powered strategist

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A collaborative, team-oriented worker with strong time management and organization skills

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A problem solver with foresight and the ability to develop creative solutions

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Detail oriented with commitment to follow through

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Nimble and flexible to succeed in a fast-paced environment

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A strong team player, willing to roll up your sleeves

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Interested in the digital landscape and a desire to innovate and keep up with trends

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Excited to mentor and teach team members

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A supporter of and advocate for diversity, equity, and inclusion

Preferred Skills & Experience:

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1.5+ years previous digital media experience

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Understanding of advanced analytics and performance media

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Familiarity with marketing principles, analytics, and concepts

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Skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the media planning process

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Experience in negotiating and constructing digital media plans

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Robust proficiency in basic functions within systems and tools related to the media planning process (i.e., media management system, billing system, competitive and targeting tools)

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Mastery of third-party ad servers

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Familiarity with biddable channels and partner direct

Job Type: Contract

Pay: $30.00 - $38.00 per hour

Expected hours: 40 per week

Schedule:

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Monday to Friday

Experience:

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Google Ads: 2 years (Required)

Work Location: On the road

Similar Jobs

Senior Media Planner

About This Job

Media Negotiating & Buying – 25%

Digital Media Strategy – 15%

Campaign Management & Execution – 10%

Reporting & Analysis –25%

Relationship Management – 15%

Mentorship – 10%

Who You Are:

Preferred Skills & Experience:

Job Type: Contract

Pay: $30.00 - $38.00 per hour

Expected hours: 40 per week

Schedule:

•Monday to Friday

Experience:

Work Location: On the road

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