Manager of Ecommerce - Shopify

Manager of Ecommerce – Shopify

About Kronbergs Flags and Flagpoles

Kronbergs Flags and Flagpoles is a premier supplier of American-made flags, flagpoles, and custom flag solutions for residential, commercial, institutional, and governmental use. Founded over 70 years ago, we are one of the largest and most trusted flag suppliers in Texas. Our reputation is built on quality products, exceptional customer service, and deep expertise in patriotic display.

As we continue to grow, we are investing in the future of our ecommerce operations and are seeking a skilled and driven professional to help lead that transformation.

Position Summary

We are looking for an experienced and innovative Manager of Ecommerce to take full ownership of our online sales channels, with a primary focus on our Shopify store. This role is central to our company’s strategic plan to become the leading ecommerce destination for U.S.-made flags.

The ideal candidate will have a strong background in ecommerce management, digital marketing, and customer acquisition strategies, and be comfortable working across B2C and B2B customer segments. You will oversee the online customer journey from discovery through conversion and retention, helping drive sales, improve user experience, and grow brand awareness.

Key Responsibilities

Ecommerce Operations & Site Management

- Manage, maintain, and optimize our Shopify store, including product listings, collections, SEO, content updates, and apps/integrations.

- Identify and implement enhancements to improve site performance, navigation, and user experience.

- Oversee daily ecommerce operations, including order flow, inventory sync, customer service coordination, and third-party integrations.

Digital Marketing & Customer Acquisition

- Develop and execute digital marketing campaigns including Google Ads (Search, Display, Shopping), paid social (Facebook, Instagram, etc.), and email marketing.

- Collaborate on content strategy to promote seasonal campaigns, new product launches, and promotional events.

- Monitor campaign performance, perform testing, and provide regular reporting with actionable insights.

Marketplace Expansion & Channel Management

- Manage and grow third-party sales channels such as Amazon, eBay, and other relevant platforms.

- Ensure consistency in branding, pricing, and product information across all channels.

Analytics & Reporting

- Track key performance indicators including conversion rate, average order value, return on sales, traffic sources, and customer retention.

- Use data to guide ecommerce strategy and optimize performance.

Cross-functional Collaboration

- Work with operational teams to ensure a seamless experience from browsing to post-purchase.

- Coordinate with leadership on ecommerce goals and budget planning.

Qualifications

- 3–5 years of hands-on experience managing a Shopify-based ecommerce store.

- Proficiency in Google Ads, Google Analytics, SEO, email marketing tools (e.g., Klaviyo, Mailchimp), and social media advertising platforms.

- Experience selling on Amazon, eBay, or other marketplaces strongly preferred.

- Strong understanding of ecommerce KPIs and conversion optimization tactics.

- Experience with B2B and B2C ecommerce.

- Detail-oriented with excellent organizational and project management skills.

- Ability to work independently and collaboratively in a fast-paced environment.

Compensation & Benefits

- Competitive salary based on experience with significant upside with performance

- Health and wellness benefits

- 401(k) with company match

- Paid time off (PTO) and holidays

Join Our Team

If you’re a results-driven ecommerce professional ready to help shape the future of a trusted American brand, we’d love to hear from you.

Apply now and help Kronbergs become the online leader in U.S.-made flags and flagpoles.

Job Type: Full-time

Pay: $50,000.00 - $75,000.00 per year

Experience:

- Shopify: 3 years (Required)

- E-Commerce: 5 years (Required)

Work Location: In person