Integrated Content Lead

#WeAreONEOK – Fortune 500 company. 100+ years in business. Leading midstream service provider. Safety first. Sustainable operations. Environmentally responsible. Employee focused.

JOB SUMMARY

ONEOK is seeking a creative, dynamic and driven Integrated Content Lead to bring our omni-channel content function to life.

The Integrated Content Lead is responsible for driving the overall strategy and editorial content calendar for ONEOK, working with internal and external colleagues to effectively deliver high-quality, high-impact content across a variety of channels.

This role is central to shaping ONEOK’s storytelling capabilities, working with teams across the business to drive meaningful, thematic engagement that reflects our Core Values and meets the unique needs of our stakeholders.

The ideal candidate is a strategic thinker with a roll-up-your-sleeves attitude and a collaborative and entrepreneurial spirit. This individual must be comfortable with ambiguity, and have a passion for creating impactful, omni-channel written and visual content - always testing, learning, and adapting based on performance and insights.

This is a hybrid position that can be based in Tulsa, Oklahoma, or Dallas or Houston, Texas. Strong ability to accomplish work in a virtual environment and frequent traveling to Tulsa is required.

Job Profile Summary

Oversees, develops, and implements internal and external communication projects, develops and produces complex company content and administers corporate communications plans.

Essential Functions and Responsibilities

Integrated Content Strategy & Execution:

- Implement and foster an integrated content strategy aligned with ONEOK’s business objectives and brand vision – executing with confidence and accuracy.

- Lead the organization, optimization and distribution of high-quality content across all channels (digital, social, video, internal communications, etc.).

- Ensure content aligns with audience needs, key messaging, and brand guidelines.

Editorial Leadership:

- Lead the editorial direction and calendar, across key themes and keeping evolving ONEOK audiences in mind.

- Collaborate with cross-functional teams to uncover compelling stories and amplify them through relevant channels.

- Establish best practices for tone, style, and voice for all content.

Creative and Content Development:

- Partner with internal teams and external vendors to create engaging video, multimedia, and written content.

- Leverage hands-on experience in video production, multimedia storytelling, and editing to elevate creative output.

Testing, Analytics, & Optimization:

- Drive the onboarding and adoption of editorial planning technologies like Opal to foster collaboration and drive efficiencies.

- Foster a test-and-learn culture, experimenting with new formats, platforms, and approaches.

- Leverage analytics to measure content performance and drive continuous improvement.

Collaboration & Partnership:

- Work closely with executives and stakeholders to align priorities, present content strategies, and gain buy-in.

- Build strong partnerships across teams, serving as both a day-to-day executor and a strategic advisor.

Leadership & Communication:

- Demonstrate strong executive presence and communication skills in presenting ideas and content plans.

- Mentor and guide team members, fostering a culture of creativity, excellence, and living the ONEOK Core Values.

Education

- Bachelor's Degree in communications, journalism, other related field or an equivalent combination of formal education.

Qualifications

- 10–15 years in editorial, content strategy, or a related field.

- Journalism or editorial background preferred.

- Exceptional writing and storytelling skills with an ability to make the complicated simple.

- Knowledge/comfort with technology solutions that support editorial planning. Experience with Opal is a plus.

- Previous experience managing individuals or teams.

- Relentlessly attentive to detail.

- Hands-on experience with video production, multimedia storytelling, and editing.

- Comfortability with ambiguity with a “test-and-learn” attitude.

- A collaborative, empathetic leader with excellent communication and interpersonal skills.

- Proven ability to excel in a fast-paced communications environment.

- Proven ability to lead and execute an omni-channel content strategy.

- Strong presentation and interpersonal skills, with the ability to influence and align stakeholders at all levels.

Knowledge, Skills and Abilities

- Ability to: communicate and/or exchange written and verbal information and instructions; conduct oral presentations

- Ability to: effectively manage priorities and in a fast-paced environment

- Ability to: collaborate and work well with other team members, employees and third-party consultants

- Ability to: create content with strong skills in writing, editing, storytelling, speaking and presentations; knowledge of AP Stylebook.

- Ability to: supervise employees

Working Conditions/Environment

- Employee is subject to inside environmental conditions

Working Conditions

- Well lighted, climate controlled areas (Constantly)

- Frequent repetitive motion (Constantly)

- CRT (Computer Monitor(s)) (Constantly)

Travel

- Frequent travel to Tulsa, if based in Houston or Dallas

Driving

- Based on assigned tasks, employee may be assigned a company vehicle requiring the applicable driver's license

ONEOK is an equal opportunity employer committed to diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, sex, pregnancy, sexual orientation, age, religion, creed, national origin, gender identity, disability, military/veteran status, genetic information or any other categories protected by applicable law.

The job description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of ONEOK.

ONEOK is committed to making our workplace accessible to individuals with disabilities and will provide reasonable accommodations, upon request, for individuals to participate in the application and hiring process. To request an accommodation email HRSolutions@ONEOK.com or call 1-855-663-6547.

#LI-hybrid

Expected Salary Range

$84,000.00 - $126,000.00