Demand Generation Lead

About Base

Base is building the foundation of American power. The grid is the largest, most complex machine in the world. Yet it’s aging, struggling to keep up with today’s demand, and is unprepared for our electrified future.

Base is modernizing the grid as the first engineering-led, technology-driven power company. We’re deploying a nationwide network of distributed batteries that strengthens critical infrastructure and saves Americans money.

Our team of engineers, operators, creatives, technicians, and electricians design and deploy systems at speed. If you want to tackle the problem that will define this century and shape the future of American energy, now is the time. Join us.

About The Role

Our marketing team combines creative, customer-focused strategies with data-driven precision to reach the right customers at the right time, building awareness, and engaging our audience. We’re looking for a Demand Generation Lead to join our marketing team and help shape the future of our brand.

What You'll Do

- Own the paid marketing campaign strategy across paid social, paid search, and additional channels. Be responsible for the end-to-end strategy, execution, and insights.

- Develop a high performing creative content engine to effectively scale campaigns at target costs.

- Ideate, test, and scale new channel opportunities within and outside of paid strategies.

- Closely collaborate with sales, customer success, and product teams to align messaging and strategy.

What You'll Bring

- 3+ years of hands-on experience running and optimizing paid digital acquisition campaigns.

- Proficient in Meta and Google advertising.

- Previous experience working at an early-stage startup or similar environment.

- Ability to work cross-functionally and excel in unstructured environments.

- Familiarity with basic marketing tools (e.g., Hubspot, Figma, or similar) and basic data analysis tools (e.g. Excel).

Preferred Skills

- Experience with field marketing, lifecycle marketing, and/or content marketing.

- Strong marketing intuition.

- A passion for storytelling and building brands.

- Analytical mindset with an eye for data-driven improvements.

Our Values

We’re Building a Winning Culture And We’re Looking For People Who Are Up For The Challenge. Here’s What We Expect From Day One

- In-Person Only: We work full-time in the office. No hybrid. No remote.

- Challenge the Status Quo: Question assumptions. Fix broken systems. Principles > rules.

- Move Fast: Focus on what matters, act quickly, and learn by doing.

- Give & Get Feedback: Be direct, be humble. Challenge ideas–including your own.

- Own the Outcome: Take full responsibility. Deliver results. No excuses.

- Act Like an Owner: Be resourceful, mindful of impact, and committed to the business.

- Be Decisive: Drive clarity. Make bold calls with imperfect info.

- Bring the Intensity: This is not a 9-to-5. We're building something hard which requires real commitment.