JOB SUMMARY
Under the direction of the Manager, Marketing & Communications, the Senior Communications Specialist will develop and execute marketing and communications tactics that support operating company objectives. By creating various communications deliverables, the Senior Communications Specialist will play a key role with supporting the implementation of the operating company business plan.
ESSENTIAL DUTIES & RESPONSIBILITIES
Provides communications support for operating company capital projects, including communications counsel, materials development, media support and message development.
Produces written content for materials, presentations, news releases and other applications. Conducts interviews and gathers information for production of print and digital content.
Produces digital external communications elements for the operating company, including video production, website materials, social media placements, digital media communications (advertising, newsletters, etc.)
Develops presentation materials for business unit team members, including PowerPoint presentations, talking points, and message documents. Assists in preparations for company events and stakeholder meetings (e.g., Partners in Business).
Provides communications support for operating company community outreach activities, including charitable giving and economic development activities.
Provides support for news media outreach, including developing media talking points, preparing team members for media interviews, and drafting guest editorials and columns.
Collaborates with Marketing & Communications team members to develop customer case studies and testimonials, website/intranet content, leadership messages, training materials, employee features, business operations overviews, field interviews and other projects as assigned.
REQUIREMENTS
Bachelor's Degree in Communications, English, Journalism, Marketing, or relevant, equivalent experience and/or education.
Minimum Experience: Intermediate Level:
Minimum of (3) years of experience in public relations or communications
Senior Level:
Minimum of (5) years of experience in public relations or communications
All Levels
Communications experience in the utility industry preferred.
Excellent interpersonal, writing, editing, presentation and professional communication skills.
Demonstrated experience with AP Style preferred.
Understands the importance of positioning, platform, brand, and voice of the organization.
Maintains composure and exhibits professionalism while contending with tense situations.
Ability to efficiently manage multiple tasks and/or projects concurrently.
Ability to communicate professionally and effectively, verbally and in writing, with leaders, colleagues, and individuals inside and outside the company.
Strong working knowledge of Microsoft products including Outlook, Word, Excel and PowerPoint.
Professionally and effectively manages and prioritizes time while handling multiple tasks simultaneously in a deadline-driven environment.
Some travel required.