Generac

Senior Regional Business Manager

LocationWaukesha, WI
Job TypeFull-time

About This Job

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

The Senior Regional Business Manager is responsible for developing, expanding, and growing sales for Generac Industrial Solutions through distribution in their assigned territory. This role will develop sales and regional distribution strategies along with marketing communication tactics to ensure execution of programs and market share growth in distribution and key markets. This position will act as a liaison between assigned regional distribution partner(s) and key customers while working closely with distributor channel leadership, Director of Sales and Power Solutions Managers to create business plans for greater market share growth. The Sr Regional Business Manager coordinates all marketing activities with distribution partners; building, designing and executing the business plans needed to grow share within the markets of responsibility.


Job Responsibilities:

Effectively negotiate sales by using direct closure strategies
Analyze key business metrics and put plans into place for improvement
Work with OEM/Dealer distribution channel on business analysis and financial management
Draw valid conclusions to complex problems which includes data collection and fact gathering
Identifies market opportunities for Generac products
Identifies, assesses, attracts and negotiates with potential customers in any segment (e.g. commercial and industrial)
Assist Regional Business Managers, Power Solutions Managers and Distributors on specific projects and work directly with key electrical engineering and construction firms to achieve a Generac product being specified and sourced
Develop plans to drive organizational change within distribution
Translate analytical assessments into actionable business initiatives
Develop strategic relationships within region
Leverage previous technical experience to solve technical problems
Promotes and provides technical onsite and remote sales support of Generac Industrial products.
Works with distributors to increase parts and service sales, leveraging Generac OEM products and services.
Manages and expands business with existing distribution
Develops, designs and executes short-term and long-term business plans related to all aspects/divisions of regional distribution partners
Supports all promotional programs
Administers sales training in-market as needed
Provide real-time voice-of-customer feedback to management, and input into new product launches
Assists in product specs and business plan to support new product development proposals.


Minimum Qualifications:

Bachelor’s degree or equivalent work experience
7-10 years’ progressive experience in finance or sales related field OR completion of Generac’s sales rotational program (Market Focused Sales Manager)


Preferred Qualifications:

Engineering Degree
Master’s Degree


Knowledge, Skills, & Abilities:

Effective negotiation skills;
Effective presentation skills and ability to speak in front of groups;
Strong verbal and written communication skills;
Knowledge and proficiency working with Microsoft Office Suite;
Ability to work from a home office and work independently in a field based role;
Ability to travel to adequately cover assigned territory.
Ability to recognize market trends and evaluate competitor strengths and weakness;
Ability to communicate at the executive level as well as plant operational level;
Ability to understand the complex sales process and direct closure strategies
Knowledge of pricing and executing sales strategies
Proficiency with business analysis and financial management;
Working knowledge of OEM/Dealer distribution;
Ability to relocate if necessary

Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

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