Sales Technology Job Description
This position is for a short-term contractor
Objective:
To build a structured, scalable sales process, define the Ideal Customer Profile (ICP), implement a sales tech stack, and drive lead generation, meeting conversion, and pipeline growth. This plan will establish Scepter’s ability to generate enterprise sales on scale by creating a repeatable and data-driven process. This position reports directly to the CEO, with a dotted line to VP of Finance and Sales.
Requirements & Goals:
Requirements:
•5 + years in SaaS and DaaS Sales & GTM experience
•Pipeline growth and outbound sales strategy
•Sales Tech Stack experience
Goals:
By the end of 90 days, Scepter will have:
•A fully operational sales tech stack (HubSpot ($20 per month/user), Apollo.io ($59.99 per month/user), LinkedIn Sales Navigator ($79.99 per month/user), AI call recording $120 per year)
•Defined ICP segmentation & ABM lists of at least 250+ high-value accounts.
•Multi-channel engagement strategy generating SQLs (Sales Qualified Leads).
•Pipeline growth of at least 4X revenue targets to drive long-term sales success.
•Booked 15+ high-value enterprise demos with decision-makers.
•15+ high-value meetings booked with decision-makers.
•$1M+ in active sales pipeline value in Hubspot CRM.
•A repeatable, scalable system to continue driving enterprise sales growth.
First 30 Days – Sales Tech Setup, ICP Definition & ABM List Building:
•Goal: Establish a structured and scalable sales foundation to generate leads and secure meetings.
Key Objectives & Quantifiable Metrics:
•Implement HubSpot CRM to track all contacts, companies, and pipeline deals.
•Build a list of 100+ targeted accounts segmented by industry, revenue, pain points, product usage, buying persona and technology fit.
•Enroll at least 50 mid-market prospects into initial outreach sequences.
•Personalize and craft manual emails for the enterprise prospects (pains, case studies, white papers etc)
•Book at least 3 initial calls with decision-makers.
Execution Plan:
•Sales Tech Implementation & Infrastructure Setup
•HubSpot CRM configured to track prospects, deal stages, and pipeline metrics.
•Apollo.io & LinkedIn Sales Navigator activated for targeted outreach.
•AI Call Recording (Fireflies.ai, Gong, or Otter.ai) integrated for call tracking & insights.
ICP Definition & ABM List Creation
•Segment ICPs into: Primary ICPs (Oil & Gas, Government, Heavy Industry) & Secondary ICPs (Insurance, Smart Cities).
•ABM Account List Creation: Industry, revenue, ESG compliance needs, decision-makers mapped. First 100+ accounts loaded into CRM & categorized for outreach.
Outbound Lead Generation Strategy
•Enroll at least 50 prospects into outreach campaigns.
•Begin LinkedIn networking & initial connection requests.
•Track open rates & engagement on first cold outreach campaigns.
Deliverables & KPIs by Day 30:
•CRM is fully implemented (HubSpot, Apollo.io, LinkedIn).
•100+ accounts segmented in CRM (Primary & Secondary ICPs).
•50+ contacts engaged in outreach sequences.
•3+ initial meetings booked with qualified decision-makers.
31-60 Days – Lead Engagement & Pipeline Growth:
•Goal: Drive meeting conversion, qualify leads, and accelerate pipeline growth.
Key Objectives & Quantifiable Metrics:
•Expand ABM account list to 200+ targeted accounts.
•Enroll at least 150 decision-makers into email & LinkedIn sequences.
•Book at least 5 high-value meetings (C-suite, Directors, ESG Heads).
•Identify at least 10 SQLs (Sales Qualified Leads) ready for next-stage conversations.
•Convert leads into active sales opportunities in the CRM pipeline.
Execution Plan:
Outbound & Multi-Channel Engagement
•Expand LinkedIn & Email outreach to 200+ ICP contacts.
•Optimize email sequences based on open & response rates.
•Implement personalized LinkedIn outreach for C-suite connections.
AI Call Recording & Sales Messaging Refinement
•Track objection patterns from initial calls, revisit challenges and pain points from the transcript and meeting.
•AI-powered meeting analysis to refine follow-ups.
Sales Process Optimization & Qualification
•Define sales qualifying criteria.
•Segment leads into cold outreach, network, events etc…
•Continue optimizing CRM tracking for active deals and company records.
Deliverables & KPIs by Day 60:
•200+ accounts segmented, 150+ actively engaged prospects.
•8 Enterprise meetings booked.
•10 SQLs identified & tracked in CRM.
•Active sales opportunities are in Hubspot CRM pipeline.
61-90 Days – Scaling & Sales Acceleration
•Goal: Maximize pipeline velocity, increase sales conversions, and establish long-term revenue generation.
Key Objectives & Quantifiable Metrics:
•Expand outreach to 300+ target accounts (final ABM list completion).
•Enroll 250+ decision-makers into outreach sequences.
•Book at least 7 more enterprise meetings (Total: 10+ meetings booked).
•Grow an active pipeline to $1,000,000+ in qualified deal value.
•Convert at least 5 Demo Prospects into (Follow up Meetings/Proposal stage).
Execution Plan
Scaling Outbound Engagement & Optimizing Messaging
•Refine cold email messaging based on best-performing sequences.
•Expand LinkedIn outreach to engage multiple stakeholders per account.
Increasing Meeting Conversion & Advancing Pipeline
•Deepen engagement through event-based selling (industry conferences, webinars).
•Compelling business cases (with revenue vs cost impact) to commercialize opportunity.
•Use client case studies relevant to showcase value add and make it realistic for clients to envisage using Scepter Technology to help them achieve their KPIs.
•Use AI call insights to craft high-impact follow-ups for each lead.
CRM & Reporting Optimization
•Analyze pipeline velocity & forecast revenue potential.
•Track deal progression, SQL conversion rates, and expected close timeframes.
Deliverables & KPIs by Day 90:
•300+ accounts targeted, 250+ engaged prospects.
•15+ total meetings booked with enterprise decision-makers.
Final Outcomes: A Scalable, Data-Driven Sales Engine:
Job Types: Part-time, Contract
Pay: $5,000.00 - $7,000.00 per month
Work Location: Hybrid remote in Longmont, CO 80501