Sales Rep

Who we are:

Western Pacific Crane & Equipment is the premier crane and heavy equipment distributor serving the Western Pacific region — from San Diego to Alaska, Hawaii, and Guam. As part of the Lanco Group of Companies, we represent top-tier equipment manufacturers including Manitowoc, Grove, Manitou, Magni, Manitex, and National Crane. With eight strategically located facilities and a team of factory-trained technicians, we deliver industry-leading service, parts, and support across California, Oregon, Washington, Nevada, Idaho, British Columbia, and beyond. Whether it’s boom trucks, telehandlers, or rough-terrain cranes, our focus is on maximizing uptime, supporting long-term performance, and ensuring our customers’ operations run smoothly. Backed by decades of industry knowledge and an unwavering commitment to service, Western Pacific Crane & Equipment is the trusted partner for lifting and material handling solutions across the Pacific coast and islands.

https://www.thelancogroup.com/

https://wpcrane.com/about-us/

Position Overview:

As a Sales Representative in our crane and heavy equipment division, you’ll take a leading role in driving revenue growth by identifying new business opportunities, building strong customer relationships, and promoting our full suite of sales, rental, parts, and service offerings. This role combines technical product knowledge with solution-oriented selling and customer support to help expand our market presence.

You’ll work closely with customers and internal departments to ensure satisfaction, promote long-term loyalty, and contribute directly to achieving your branch’s business goals. If you’re energized by face-to-face interaction, value integrity in your work, and are passionate about equipment that powers industry, this role offers the opportunity to thrive.

Essential Functions:

Additional Responsibilities:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

What We’re Looking For:

An energetic, customer-focused sales professional with a strong understanding of equipment sales and a passion for building meaningful business relationships. You should be comfortable working independently in the field and thrive in a fast-paced, goal-driven environment.

Required Education and Experience:

Preferred Education and Experience:

Work Environment:

This is primarily an office classification and employees work in an office with moderate noise levels, controlled temperature conditions and no direct exposure to hazardous physical substances.

Works frequently offsite in various environments; significant travel is required. (monthly vehicle allowance with mileage reimbursement and company credit card for business expenses included.)

Location: Anchorage, Alaska

Physical Demands:

Special Requirements/Certification:

Valid driver’s license with acceptable driving record is required. Excellent safety record.

Lanco is an equal opportunity employer. All employment-related decisions, including but not limited to hiring, compensation, promotion, discipline (including termination), evaluation, training and development opportunities, etc., are made without discrimination on the basis of race, color, sex, sexual orientation, gender-related identity, pregnancy, national origin, ancestry, religion, age, military status, protected disability, citizenship, genetic information or any other category protected by applicable law.

on or any other category protected by applicable law.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.