Sales Engineer - Industrial Automation

Title: Sales Engineer- Industrial Automation

Location: Newburgh, NY Type: Full Time Compensation: Salary + Uncapped Commission

Turtle is actively searching for an experienced Sales Engineer to join our team and manage an existing account package that focuses heavily on Rockwell Automation solutions and related products. As the exclusive Rockwell distributor for this territory, which includes Rockland, Orange, Westchester, Putnam, and up to Ulster and Dutchess County, you will be the primary point of contact for these key customers.

Why Turtle?

At Turtle, we’re redefining what it means to be an industry leader in electrical distribution, and we want you to be part of our exciting journey! For over 100 years, we’ve built a reputation for innovation, excellence, and exceptional customer service—and we’re just getting started. We are a diverse, passionate team spread across the US, Canada, Mexico, and Puerto Rico, committed to growth, learning, and creating opportunities for each other. At Turtle, every day is a chance to make a real difference, solve complex challenges, and push the boundaries of what’s possible. We believe in fostering an environment that inspires collaboration and sparks creativity, where employees are empowered to contribute to our mission and shape the future of the industry. If you're looking for a fast-paced, dynamic career where your ideas are valued and your growth is prioritized, Turtle is the place for you. Join us and be a part of a company that’s making waves and empowering its people to do extraordinary things every single day!

About the Role

The Sales Engineer will exhibit a positive, friendly and helpful attitude with customers. The ideal candidate will drive sales and provide technical expertise in automation solutions, including Rockwell Automation PLCs, HMIs, SCADA systems, industrial sensors, motion control,VFDs,IIoT solutions, and industrial networking equipment and all products within Turtle’s portfolio. This role involves working closely with customers to understand their automation needs, recommending suitable solutions, and managing the sales process from inception to close..

What You'll Do

- Identify customer automation needs and propose tailored solutions involving Rockwell Automation PLCs, HMIs, SCADA, motion control, industrial sensors, VFDs and software solutions.

- Increasing business by generating sales to new customers and by selling additional solutions to existing customers.

- Pursuing product applications by utilizing personal knowledge, internal specialist/resources, vendor representatives and other available sources.

- Establishing and maintaining customer relationships.

- Strengthening customer relationships to enhance Turtle’s positioning within the customer.

- Learning and evaluating customer operations to aid in identifying customer objectives, requirements, and preferences.

- Stay updated on industry trends, emerging automation technologies, and competitor activities.

- Processing product quotations in conjunction with inside sales counterparts and provide continuous follow-up throughout the completion of the customer’s purchasing cycle.

- Coordinate post-sales support resources to enhance and deepen the customer relationship.

- Ability to respond to a variety of challenging circumstances while continuing to demonstrate superior selling skills for important customer services and applications.

- Use industrial & electrical product knowledge to better communicate with customers.

- Use negotiating skills while understanding and using sales techniques needed to close orders

- Provide technical sales presentations, demonstrations, and training.

- Coordinate and manage technical resources as required pre and post sales.

- Utilize CRM software to track leads, opportunities, customer interactions, and sales forecasts.

What You'll Bring

- Strong leadership and organizational skills.

- Excellent negotiation skills, interpersonal skills, and the ability to drive decisions with influence.

- Excellent written and oral communication skills.

- Experience with at least one sales area:

- Industrial

- OEM

- Automation

- Lighting

- Power Distribution

- Commodities

- Energy

- Minimum 3 years of sales experience in Industrial Automation

- Excellent customer service skills

- Must be able to operate a motor vehicle and have a current driver’s license and good driving record.

What We Offer:

We offer a competitive benefits package. Some of which include:

- 401 (k) plan

- Health Insurance

- Dental Insurance

- Vision Insurance

- Life Insurance

- Paid Holidays

- Vacation

- Employee Negotiated Discounts.

Who We Are

Founded in 1923, Turtle is a fourth-generation, family-owned, and three-generation women-owned business, and one of the nation’s largest independent electrical and industrial distributors. Headquartered in Clark, NJ, our Electrical Distribution division operates 14 branches spanning from coast to coast. It is a significant force in the engineering and procurement of power distribution, automation, lighting, and energy projects, offering integrated services for the industrial and construction markets. Turtle Integrated division provides on-site MRO procurement, cost-saving, and spend analytics across the US and in Canada, Puerto Rico, and Mexico.

What To Do Next

You can begin by filling out our application online. If you want to learn more about Turtle, please visit our website www.turtle.com or our social medias! LinkedIn: @Turtle Instagram: @TurtleandHughes Facebook: @Turtle and Hughes Twitter: @turtleandhughes

Turtle is proud to be is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, gender identity or expression, national origin, disability, genetic information, pregnancy, marital status, military or veteran status, or any other protected characteristic as outlined by federal, state, or local laws.