Product Marketing Mgr II or Sr

SUMMARY OF JOB RESPONSIBILITIES AND REQUIREMENTS

JOB TITLE: Product Marketing Manager II or Sr.

REQUISITION ID: PUB000F

DEPARTMENT: Marketing Communications – Kansas City Headquarters

LOCATION: Kansas City, MO

PAY RANGE: Marketing Mgr II: $64,500 - $80,600

Sr Marketing Mgr: $81,800 - $109,100

Scheduled Work Hours: Monday - Friday, 8:00 a.m. - 5:00 p.m. (Other hours as required)

Summary of Primary Duties and Responsibilities:

Are you passionate about creating impactful marketing strategies that drive growth and success? As a key member of our dynamic team, you'll lead the charge in developing comprehensive marketing plans for a variety of customer products and programs.

What You'll Do:

Why You'll Love Working Here:

The marketing team offers a flexible hybrid working model, with team members working together in the office three days a week.

Duties and Responsibilities:

o Create and execute marketing strategies, campaigns and journeys that enhance customer engagement and grow product participation. Execute marketing and product campaigns including, strategy, messaging, paid media buys, creative coordination, tactical outreach, measurement, and budget management.

o Own and present all strategies, acting as SME liaison within marketing department. Partner with teams to ensure consistent and relevant approach in all tactics addressing customers.

o Pair innovative ideas with established tactics to reach a wide range of customer demographics

o Become the go-to expert on your product portfolio, while also working to understand all products and services, and continually growing your knowledge of the overall business.

o Develop a positive relationship with product managers and partners. Maintain a frequent cadence of communication to ensure product marketing efforts are satisfying goals and staying on track.

o Collaborate with product team during the ideation, development, testing, launch, and post-launch phases of new products.

o Work with internal groups, including product managers, to understand Evergy’s product portfolio and achieve enrollment goals. Work with the Marketing Communication and Corporate Communication Teams to create and execute marketing and communication tactics for cross channel promotion.

o Identify, develop and analyze audience outreach strategies and opportunities for engagement.

o Develop tactical outreach

o Create and maintain scalable, repeatable methods of measurement and performance tracking for campaigns. Use A/B testing and analytics to make strategic marketing decisions.

o Develop and present marketing campaign results to internal and external partners.

Education and Experience Requirements:

Skills, Knowledge, and Abilities Required:

Working Conditions: Hybrid Home/Office Environment

Evergy has a clear mission – To empower a better future. Evergy chooses to live this mission by valuing People First. We know that to lead the responsible energy transition and provide affordable, reliable, and sustainable service to our customers and communities, we need a team with a variety of backgrounds, perspectives and skills. So, our goal is to be a diverse workforce that is representative of the communities we serve. We are committed to celebrating diversity and building a team where everyone – regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status – has a voice and can bring their best every day. We know that the more diverse and inclusive we are, the better we will be. Evergy is proud to be an equal opportunity workplace and is an affirmative action employer.

Disclaimer: The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job