Marketing Intern

Job Overview

We are seeking a motivated and creative Marketing Intern to join our dynamic team at GENTEK USA, a power systems company located in La Porte, Texas. This internship offers an excellent opportunity for individuals looking to gain hands-on experience in various aspects of digital marketing. As a Marketing Intern, you will assist in developing and implementing marketing strategies that enhance our brand presence and drive engagement across multiple platforms.

Duties

- Assist in the creation and management of content for social media platforms, ensuring alignment with brand guidelines.

- Conduct keyword research and utilize SEO tools to optimize website content for search engines.

- Support the development of email marketing campaigns, including audience segmentation and performance analysis.

- Collaborate on graphic design projects using Adobe Creative Suite, including Adobe Photoshop, to create visually appealing marketing materials.

- Help manage and update the company website using WordPress, ensuring content is current and engaging.

- Analyze website performance using Google Analytics and provide insights for conversion optimization strategies.

- Participate in the planning and execution of paid advertising campaigns on platforms such as Google Ads and Facebook Advertising.

- Engage in B2B marketing initiatives by researching industry trends and competitor strategies.

- Assist with marketing automation efforts to streamline processes and improve efficiency.

- Contribute to the development of performance marketing strategies that drive e-commerce growth.

Skills

The ideal candidate will possess a combination of required and nice-to-have skills, including:

- Proficiency in SEO tools and techniques, including keyword research and conversion optimization.

- Experience with social media marketing strategies across various platforms.

- Familiarity with Adobe Photoshop, Adobe Creative Suite, HTML, CSS, JavaScript, SQL, and content management systems.

- Knowledge of Google Ads, Google AdWords, Google Analytics, SEM, email marketing, and performance marketing principles.

- Strong copywriting skills for creating compelling content that resonates with target audiences.

- Understanding of digital marketing trends, analytics, e-commerce strategies, and graphic design principles.

- Ability to manage social media accounts effectively and engage with online communities. This internship is designed for individuals eager to learn about the fast-paced world of digital marketing while contributing to meaningful projects within our organization.

Job Type: Internship

Pay: $14.00 - $16.00 per hour

Expected hours: 10 – 20 per week

Benefits:

- Employee discount

Work Location: In person