Marketing Analyst – National Accounts

Job Summary

The Marketing Analyst provides industry-leading service to approximately 120 National Account customers across our electric operating companies, natural gas distribution companies, and through off-system opportunities with PowerSecure and other affiliates. For 2024, these customers represented over 42,000 accounts and more than $842 million in electric revenue and over $191 million in nationwide PowerSecure sales. This role will be responsible for developing strong relationships with customers and will serve as a strategic point of contact to fulfill customer needs and promote company programs and products in partnership with National Account Managers.

Job Requirements Job Experience & Education

- Bachelor’s degree in business, engineering, or a related field preferred.

- Minimum 3 years of experience in sales, customer service, and/or pricing required within an electric utility is preferred.

- Knowledge of electric power delivery practices, clean transportation, distributed energy, renewable energy, and emerging energy technologies is preferred.

- Strong computer skills and expertise in Microsoft Teams, Microsoft Office, utility rates, project management, and complex data analysis/reporting is required. Knowledge of CSS, IDMS, DisIntel, DistView, PRICEM, JETS, Clear/Socket, RateSim, BillGen, and EnergyDirect preferred.

Knowledge Skills & Abilities

- Excellent communication and interpersonal skills, including building and maintaining strong relationships with internal and external stakeholders; interface with individuals at all levels.

- Prioritization and simultaneous management of multiple projects with significant impact; exceptional organizational and time management skills.

- Superior analytical and problem-solving skills with experience linked to strategic planning; ability to interpret and present data effectively.

- Exercises sound judgement and makes decisions with limited data; identifies/quantifies risks associated with those decisions

- Experience with customer relationship management (CRM) systems, project tracking tools, and data analysis strategies.

- Knowledge of customer program offerings including energy efficiency, renewables, distributed energy resources, clean transportation, outdoor lighting, etc.

- Working knowledge of energy markets and the ability to stay current with changing technologies, regulations, and trends.

- Thorough and detailed understanding of rates, policies, and procedures of each system electric and gas company

Behavioral Attributes

- Model “Our Values”

- Highly motivated self-starter and quick learner who demonstrates initiative to serve customers and support the team

- Innovative thinking and a commitment to continuous improvement of processes and programs; demonstrates and promotes creativity and strong entrepreneurial skills

- Team player who works well across Southern system companies and functional departments

- Critical thinking and problem-solving skills around complex issues; strong attention to detail

- Must have a positive attitude and be dependable; consistently meets deadlines; open to feedback and direction

Major Job Responsibilities

- Respond promptly to customer inquiries regarding billing questions, service issues, outages, programs, incentives, etc. and provide proactive communication to ensure high satisfaction; resolve customer problems in a consultative manner

- Understand and explain complex rate structures to customers; conduct annual rate analysis including real-time pricing evaluations for major customers

- Aid in project managing construction of new facilities, installation of EV charging and resiliency solutions, expansion of existing buildings, and more involving internal and external cross-functional teams

- Conduct market/customer research; create presentations, proposals, and contracts for customers

- Assist in facilitating customer meetings and following up on action items from the discussion

- Provide effective storm response and outage communication

- Build and foster relationships with nearly 200 internal partners across APC, GPC, MPC, GAS, PowerSecure, Southern Power, New Ventures, and others which can be leveraged to support customer requests and ensure the highest level of service for assigned accounts

- Support company sales goals of unregulated products (end use, outdoor lighting, energy services, etc.) and participation in regulated programs for managed customers

- Obtain customer feedback and share learnings with internal partners to inform decisions on existing program adjustments and enable new product development and promotion

- Establish relationships with reputable vendor partners; evaluate new pilot opportunities

- Develop regular and ad hoc customer communication in compliance with company branding standards; improve customer communication by leveraging technologies such as AI

- Coordinate marketing materials, branded apparel, and booth resources for semi-annual EEI National Key Accounts conferences

- Assist in managing $2 million O&M budget including tracking meals and travel expenses and providing monthly individual variance reports to Account Managers; effectively manage resources to achieve results

- Work with cross-functional teams to develop and implement comprehensive reporting and analytics strategies to enhance the efficiency and effectiveness of the National Accounts team

About Southern Company

Southern Company (NYSE: SO ) is a leading energy provider serving 9 million customers across the Southeast and beyond through its family of companies. Providing clean, safe, reliable and affordable energy with excellent service is our mission. The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy solutions provider with national capabilities, a fiber optics network and telecommunications services. Through an industry-leading commitment to innovation, resilience and sustainability, we are taking action to meet customers' and communities' needs while advancing our goal of net-zero greenhouse gas emissions by 2050. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and are the key to our sustained success. We are transforming energy into economic, environmental and social progress for tomorrow. Our corporate culture has been recognized by a variety of organizations, earning the company awards and recognitions that reflect Our Values and dedication to service. To learn more, visit www.southerncompany.com .

Southern Company invests in the well-being of its employees and their families through a comprehensive total rewards strategy that includes competitive base salary, annual incentive awards for eligible employees and health, welfare and retirement benefits designed to support physical, financial, and emotional/social well-being. This position may also be eligible for additional compensation, such as an incentive program, with the amount of any bonus/awards subject to the terms and conditions of the applicable incentive plan(s). A summary of the benefits offered for this position can be found here https://seo.nlx.org/southernco/pdf/SOCO-Benefits.pdf . Additional and specific details about total compensation and benefits will also be provided during the hiring process.

Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

Job Identification: 14373

Job Category: Sales & Marketing

Job Schedule: Full time

Company: Southern Company Services