Manager, Social Media and Digital Engagement

Position

SEPA is seeking a strategic and creative Manager, Social Media & Digital Engagement to lead SEPA’s shared and paid media strategies, amplifying the organization’s thought leadership, increasing member engagement, and driving brand visibility in alignment with SEPA’s strategic priorities. This role is ideal for a strategic thinker with strong creative instincts, deep social media expertise, and a data-informed mindset. The ideal candidate thrives in a fast-paced, collaborative environment and continually optimizes and innovates how we present ourselves across platforms.

This position reports to the Senior Director, External Communications and works closely with the Director, Marketing Strategy & Engagement.

Responsibilities

Shared and Paid Digital Strategy and Execution

- Refresh and manage SEPA’s shared and paid digital media strategies, aligned with the organization’s strategy and departmental goals.

- Own and execute the day-to-day management of all organizational social media platforms (including but not limited to X/Twitter, LinkedIn, Instagram, Facebook, YouTube). Identify opportunities to consistently engage with SEPA members and partners.

- Translate SEPA’s research, thought leadership, and event offerings into digestible, engaging, and shareable content that highlights impact and relevance.

- In partnership with the Manager, Executive Communications and Thought Leadership and Senior Director, External Communications, support the CEO’s positioning as a thought leader by ghostwriting content for LinkedIn.

- Develop and manage an editorial calendar aligned with organizational priorities, campaigns, and events.

- Monitor trends, news, and conversations in clean energy and climate advocacy to inform content strategy and real-time engagement.

- Partner with communications and marketing team members to develop and execute targeted paid campaigns for lead generation, event attendance, and brand awareness.

- Recommend and test new ad formats, A/B variations, and budget allocations based on campaign goals and analytics insights.

- Manage all inbound comments and messages stemming from paid social marketing initiatives.

- Conduct thorough audience research to identify and target key demographics for maximum impact.

- Track and report on ROI of paid efforts and make ongoing recommendations for budget allocation and strategy refinement.

Content Development and Audience Engagement

- Collaborate with the research and events teams to develop messaging frameworks and evergreen campaigns that spotlight SEPA’s resources and events. Develop and maintain a forward-looking editorial calendar that aligns with major events, policy cycles, product launches, and industry milestones.

- Lead social media coverage during major convenings, including live posting, rapid content capture, and real-time engagement.

- Develop compelling content for CEO’s LinkedIn.

- Create, curate, and adapt compelling multimedia content (text, images, video, etc.) that informs, inspires, and activates target audiences.

- Work with graphic designer on new graphics and templates.

Data & Analytics

- Set and monitor measurable KPIs related to awareness, engagement, and growth of SEPA’s online community (followers, reach, engagement rate, click-throughs).

- Use platform analytics, social listening tools, and industry benchmarks to continuously optimize campaigns and inform content decisions.

- Lead social listening efforts to monitor conversations around SEPA, its members, and the clean energy sector, and flag reputational risks or opportunities to leadership.

- Generate actionable monthly and quarterly reports for internal stakeholders and use findings to inform content and campaign adjustments.

- Leverage A/B testing and platform-specific tools to experiment and innovate.

- Lead community management efforts: respond to comments, messages, and mentions in a timely and thoughtful manner. Identify opportunities to foster dialogue and build relationships with influencers, partners, and media.

Collaboration and Integration

- Collaborate with SEPA member organizations’ communications teams to identify storytelling opportunities, highlight member achievements, and co-develop content that showcases industry progress and strengthens SEPA’s role as convener.

- Work across the communications and marketing team to ensure consistent messaging across digital channels.

- Work with Membership and Research and Industry Strategy teams to ensure an inclusive representation and relevance of content across SEPA’s diverse membership.

- Collaborate with the Public Utilities Fortnightly team to ideate, generate, and amplify content across platforms.

- Serve as an internal resource for social media best practices, supporting staff and executives with training, tool guidance, and amplification strategies.

- 5+ years of progressive experience in B2B or advocacy social media management, preferably in the energy, nonprofit, association, or policy space.

- Exceptional written and visual communication skills.

- Expertise with social media analytics tools (e.g., Sprout, Hootsuite, or native platforms) and experience tying metrics to strategic goals.

- Demonstrated ability to create content that resonates with technical and non-technical audiences and drives measurable impact.

- Ability to interpret complex energy topics and translate them into compelling digital stories and visuals.

- Knowledge of clean energy trends, industry events, and stakeholder audiences preferred.

- Experience supporting high-level executive communications.

- Experience in graphic design and/or video editing, using tools such as Canva and the Adobe suite.

- Proven track record of growing and engaging online audiences through organic and paid efforts.

- Deep understanding of social media platforms, trends, and emerging tools.

- Experience using social media management and analytics tools (e.g., Sprout Social, Hootsuite, Later, Buffer, Meta Ads Manager, Google Analytics).

- Strong project management skills, attention to detail, and ability to thrive in a deadline-driven environment.

- Passion for clean energy is a plus.

# Attributes

- Proactive and self-motivated. This is a key element of SEPA’s culture and is critical to our success. You think ahead, anticipate challenges, and take things from start to finish. You have a keen ability to determine what is working and what is not, and you take action to lead in the right direction.

- Data-driven and results-focused. You are an active learner, actively seeking out new knowledge and ideas. You are naturally curious, unafraid to acknowledge your mistakes and open to new input and improvement. You know influence is difficult to measure, but vitally important to your work.

- Good communicator. You have exceptional written, oral, interpersonal, and presentation skills. You are an adept consensus builder who excels at convening groups of people to achieve results.

- Strong attention to detail. You are deadline-focused and understand the need for a quality product delivered on time. Your impeccable work sets the standard.

- Flexible. With major changes occurring both internally and in the industry at large, you are able to adjust to changing priorities and operate effectively in a fluid and fast-paced environment.

- Collaborative work-style. With a wide range of stakeholders to support and/or guide, you possess a style that both complements the efforts and supports the needs of others.

What’s Attractive to the Right Candidate?

- Your work will help accelerate our nation’s transformation to a carbon-free electricity system.

- You will enjoy working in a collaborative and highly-supportive work environment with a great team of trustworthy and approachable colleagues. You will experience a culture driven by these organizational behaviors:

- Adaptability - Be flexible and capable of change to achieve maximum impact.

Innovation - Drive new understanding & methods to grow ambitiously as an organization and as individuals.

- Comradery - Work hard and have fun.

- Humility - Start with questions, rather than answers. Explore all sides of an issue.

- Ownership - Think and act like owners of SEPA. Hold ourselves and each other accountable for our shared success.

- Transparency - Communicate honestly, frequently and openly.

About SEPA

The Smart Electric Power Alliance (SEPA), a 501(c)(3) organization with more than 1,000 members, accelerates the transition to a clean, affordable, and resilient electricity system for all.

SEPA is a partner to the leading voices and actors in the energy ecosystem, serving as a trusted counselor and thought leader to solve industry-wide challenges and advance business priorities. Through research, convenings, and educational tools, SEPA is accelerating the clean energy future. SEPA’s diverse membership includes utilities, policymakers, regulators, and technology companies. For more information, please visit www.sepapower.org.

Our Culture

At SEPA, culture isn’t something we declare—it’s something we live. We are building a Culture for Everyone: a workplace where people from all backgrounds can thrive, grow, and contribute to a mission that matters. SEPA prioritizes diversity within its workforce and across the energy industry. We recognize that a diverse and inclusive workforce drives innovation, creativity, and better decision-making.

SEPA aims to create a welcoming and equitable environment for all individuals, regardless of their background, race, gender, age, sexual orientation, or ability.

ADA Requirements and Disclaimer

This position description generally indicates the nature and levels of work, knowledge, skills, abilities and other essential functions as covered under the Americans with Disabilities Act expected of an incumbent. This role requires the ability to use standard office equipment and learn new software applications as necessary. This is a largely sedentary role; however, some traveling may be required. This position description is not designed to cover a comprehensive listing of activities, duties or responsibilities required of an incumbent. An incumbent may be asked to perform other duties as required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.