Lead Generation Specialist For Google Ads & Construction B2C
Remote
Full-time
$54,080-$64,480About This Job
We are seeking an experienced and detail-oriented PPC Specialist to lead strategic, high-performing Pay-Per-Click (PPC) campaigns for construction-related businesses. This role is perfect for someone who thrives on organization, has a strategic mindset, and possesses an extensive background in managing PPC campaigns, particularly in the construction space. If you’re passionate about driving measurable results and optimizing performance to achieve exceptional ROI, we’d love to hear from you!
Key Responsibilities
•
Strategically plan, set up, and manage Google Ads PPC campaigns to drive high-quality lead generation.
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Conduct in-depth audience research, segmentation, and keyword targeting to maximize campaign performance.
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Optimize campaigns to achieve low cost-per-lead (CPL) without compromising lead quality.
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Create compelling ad copy and assets tailored to the needs of construction-related businesses.
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Analyze performance metrics (CTR, CPL, ROAS) and apply data-driven optimizations for continuous improvement.
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Develop and implement A/B testing strategies to refine ad creatives and landing pages.
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Effectively manage campaign budgets to maximize ROI while achieving lead generation goals.
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Stay updated on Google Ads platform updates, emerging trends, and industry best practices.
•
Deliver detailed performance reports with actionable insights to stakeholders.
What We’re Looking For
Qualities:
•
Organized: You excel at managing multiple campaigns, meeting deadlines, and maintaining attention to detail.
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Strategic: You approach campaigns with a big-picture mindset, balancing immediate goals with long-term success.
•
Results-Driven: You’re focused on achieving measurable outcomes and exceeding client expectations.
Experience:
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4+ years of PPC campaign management with a proven track record of success.
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Expertise in driving B2C lead generation, particularly for construction-related industries.
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Demonstrated ability to maintain low CPL while generating high-quality leads.
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Experience managing monthly ad budgets of $5,000+ effectively.
Skills:
•
Advanced proficiency in Google Ads Manager, including campaign setup, optimization, and scaling.
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Exceptional ad copywriting and creative development skills tailored to the construction market.
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Strong knowledge of conversion tracking tools and performance analytics.
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Ability to interpret data and implement actionable strategies for continuous improvement.
Industry Knowledge:
•
Deep understanding of construction-focused industries such as Custom Home Builders, Roofers, General Contractors, and Architects.
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Familiarity with sales funnels, lead nurturing, and CRM integration to support end-to-end lead generation.
Tools & Software:
•
Google Ads Manager: Advanced setup, optimization, and scaling.
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CRM Systems: Experience with platforms like HubSpot, Salesforce, or Go High Level.
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Analytics Tools: Proficiency in Google Analytics and performance attribution.
Why Join Us?
•
Full-time role: Monday - Friday, 9:00 AM - 5:00 PM EST.
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Weekends and federal holidays off.
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Be part of a team that values innovation, collaboration, and measurable success.
How to Apply
Submit the following:
•
Your resume detailing your relevant PPC experience.
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A cover letter explaining your background in managing PPC campaigns for construction-related businesses, including examples of your successes.
Apply today and help us redefine lead generation for the construction industry!
Job Type: Full-time
Pay: $26.00 - $31.25 per hour
Expected hours: 40 per week
Benefits:
•Paid time off
Paid time off
Schedule:
•Monday to Friday
Monday to Friday
Work Location: Remote
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