Director of Marketing (Colocation Data Center), Americas

Location: Tate, Columbia, Maryland, USA.

Positions: 1

Reporting to: Divisional Marketing Director Kingspan Data Solutions

Duration of role: Permanent

Hours of work: Full time

About Us

At Tate we are passionate about everything we do. As an independent brand operating within Kingspan Group, a global plc group of companies, Tate has been recognized worldwide as an industry leader in the development and manufacture of data center infrastructure solutions and commercial office raised access floors, for over 60 years. With revenues of over $420m and growing, Tate plays a pivotal role in offering expertise in cutting edge design engineering in order to craft solutions, by working collaboratively with clients as a trusted partner.

Tate continues to grow and expand, operating multiple manufacturing and commercial sites across the US, Europe, the Middle East, Asia, and Australia. We are excited about our fresh, dynamic, and inclusive team of experts working on new innovations and forward-thinking designs, as we remain a market leading player within our industry. We continue to invest heavily in the best available manufacturing tools and equipment needed to adhere to Tate’s world class standards and in keeping with our Planet Passionate sustainability strategy, our focus is on having minimal climate impact.

We are excited to potentially welcome you as part of our team as we continue to grow on a worldwide scale.

About Us

At Tate we are passionate about everything we do. As an independent brand, operating within the Kingspan Group, Tate has been recognized worldwide as an industry leader in the development and manufacture of data center infrastructure solutions for over 60 years. Our experienced team is expanding, and we are excited about our fresh, dynamic, and inclusive team of experts working collaboratively on projects. We have invested heavily in the best available manufacturing tools and equipment needed to adhere to Tate’s world class standards and in keeping with our Planet Passionate sustainability strategy, our focus is on having minimal climate impact. We are excited to potentially welcome you as part of our team as we continue to grow on a worldwide scale.

About the Role

We are searching for a sharp-minded and innovative Director of Marketing, reporting to the Global Divisional Marketing Director, with relevant experience in the data center or construction industry who can take the lead on a number of key strategic marketing projects that span multiple customer profiles. This director possesses the energy, creative spirit, passion and resilience with a customer centric mindset to work closely with the largest data center experts, developers and contractors worldwide. As a senior member of a global marketing team, your marketing mindset will help sharpen our commercial propositions, drive awareness, and help support the delivery of the ambitious growth objectives of the business. While largely working in close collaboration with local commercial and engineering teams, as the marketing expert, you will take the lead on key marketing decisions for the Tate US and surrounding businesses. GTM best in class execution is part of your DNA. However, where you excel is extending the insights from your in-depth customer profiling and segmentation approach to bring to life key messages that resonate and engage. With exceptional written and verbal communications skills, you will be adept to multi-tasking both strategic as well as transactional projects as well as navigating our leadership team ensuring the right level of communications at all times to manage alignment and focus on priorities. This role is fast paced requiring a seasoned smart independent thinker who has the marketing mindset to drive forward our thought leadership strategic campaigns, as well as lead our local marketing team to raise the bar in order to best represent our growing brand.

What You’ll Do

- Define Tate’s Marketing Strategy while working with local teams and agencies to achieve business goals and objectives in line with the global Tate brand and marcoms approach.

- Collaborate with other departments and manage external agencies to execute campaigns that increase brand awareness, brand loyalty, and drive revenue growth.

- Set the pace in terms of CX leaning on marketing to bring to life those mechanics that will allow customers to feel the difference when being supported by the Tate brand that differentiates us from our competition.

- Build and develop the marketing function that supports our commercial and business teams to set the pace in terms of lead generation, brand awareness and brand communications. Inspire your marketing team leads to focus efforts within our key customer streams in order to manage all coms touchpoints effectively and proactively.

- Interpret industry trends and adopt learnings accordingly within our business that sharpen our propositions and messaging as well as improve on our digital toolkit that enable our team to work with efficiencies at scale that ultimately provide value to our customer.

- A commercial mindset is key as you work hand in glove supporting our team driving customers down our sales funnel with personalized targeted coms.

- As the brand gatekeeper, your responsibility is to instill discipline within the use of our brand architecture, while providing businesses with the relevant tools to bring the brand to life at a practical level.

- Manage our thought leadership content and ambassadors across all touchpoints to ensure our key brand messages are always being delivered effectively, consistently and in line with our brand guidelines.

- As expected, your role will oversee the management of the marketing budget, ensuring optimal allocation of resources to achieve desired results, ensuring competitor and market insight is surfaced and shared appropriately and campaign results are tracked with reports available forming part of key business reviews demonstrating progress and conversion within the market.

- Stay up to date with emerging trends and best practices in marketing and digital technology, identifying opportunities for innovation and growth

- Ensuring full marketing product compliance and alignment to the Kingspan Marketing Integrity Manual is applied across the Marketing Division.

Additional Expectations

- Remain compliant with the Code of Conduct and Policies which includes the Kingspan Group Compliance Policy.

- Ensure that all duties related to product compliance are adhered to in accordance with the Product Compliance Policy, Laws, Regulations, and market demands.

- Responsible for all tasks to achieve compliance goals and demands of the Compliance Management System.

- Must raise concerns related to the Compliance Management System with their supervisor, manager, or any member of the Leadership Team, or through the confidential whistle blower service.

- Participate in compliance training as needed.

What You’ll Bring

- BS/BA in Marketing/Digital Marketing or equivalent experience in a Marketing Manager role

- Minimum of 10+ years in a senior marketing role within either the data center or construction industry

- Excellent written and verbal communication skills.

- Experience executing campaigns via Salesforce or similar CRM tools and the ability to take the lead as the local Salesforce ambassador.

- Must possess a positive 'can-do' attitude who is both a collaborative team player and an inspiring team leader, eager to jump with flexibility for some travel as and when required.

- Like all good leaders, the ability to effectively communicate and influence others.

- Excellent attention to detail

- Must be a self-starter, able to self-manage as projects are assigned.

- Reporting to and supporting the Divisional Marketing Director, the role will be diverse and dynamic. Interpersonal skills are critical, as it demands an interface across teams, suppliers and agencies.

- Excellent time management and organization skills, and the ability to be flexible and creative.

Employee Benefits

- Career Scope and Advancement: As we grow, new positions and career opportunities arise, offering accelerated paths for the right candidates, locally and globally.

- World of Wellness Philosophy: We empower you to take charge of your health and well-being. You’ll have access to a wide range of medical, dental, and vision benefits, along with personalized guidance from a “Health Advocate.” We also offer other supplemental options, including 401k, legal, disability, and theft insurance, to ensure your financial wellness.

- Corporate Social Responsibility: Through Planet Passionate we are determined to reduce our manufacturing carbon (CO2e) emissions to as close to zero as technically possible, together with halving carbon intensity in our primary supply chain. We are very involved in our community, and you will have ample opportunities to support us in creating a better world.

- Skills Development: Given the dynamic pace of our business and a strong collaborative environment, your new role will be diverse and multifaceted – allowing you to be more versatile and develop a broader skill set.

- Mentorship and development: At Tate, we don’t believe in hierarchy, we work together as one team for one common goal. You will have access and exposure to our senior leaders and experts for learning in your role, and additionally mentorship for the future.

- Culture: We have a great team culture, highly collaborative, supportive, and social. Together we innovate, collaborate, take ownership, and strive for excellence.

Tate is an equal-opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

Stay connected with us on LinkedIn for insights into life at Tate. Join us in our mission to make a difference through exceptional solutions.

Equal Opportunity Employer

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