Director of Marketing

Northwest Pump is looking for a  Director of

 

Marketing

 to drive growth efforts by partnering with sales, focusing on market analysis, lead generation, CRM-driven campaigns, and website management. This role will also support the sale and promotion of our products and services through both digital and traditional channels. They will turn insights into action, support sales strategy, and strengthen our presence in key markets. If you thrive in a fast-paced B2B environment and enjoy blending analysis with execution, we want to hear from you.

What will this position do?

- Lead all marketing efforts, including website management, digital advertising, content creation, email campaigns, and trade show support.

- Execute targeted email campaigns and promotions using CRM tools (e.g., HubSpot, Dynamics365) to drive lead generation, prospect nurturing, and sales outreach.

- Develop product marketing content and sales collateral such as spec sheets, case studies, and guides.

- Drive qualified traffic through SEO, paid search, and retargeting – whether in-house or via external partners.

- Manage and optimize the eCommerce channel, including product listings, user experience, and digital merchandising.

- Report on marketing performance and adjust tactics based on ROI.

- Manage relationships with external marketing vendors and agencies.

- Create and maintain consistent, brand-aligned messaging across all marketing channels and collateral.

- Collaborate with sales teams to align marketing efforts with business development goals.

- Conduct market research and analysis to identify TAM (total addressable market), new lead sources, and regional opportunities across business lines.

- Build and maintain internal tools such as customer personas, market snapshots, and opportunity maps to support commercial planning.

- Oversee and improve website content and structure to reflect current offerings and optimize for SEO and the digital buyer journey.

- Lead development of customer-facing content including landing pages and campaign copy.

- Manage social media presence, coordinating professional and timely posts related to company news, job openings, and project milestones.

What are we looking for?

- 7+ years of experience in Marketing, ideally in B2B industries like industrial services, petroleum equipment, or construction

- Experience with brand integration or post-acquisition marketing is a huge plus

- Bachelor’s degree or higher in Marketing, Communications, or a related field preferred

- Hands-on experience with eCommerce platforms (e.g. Shopify, WooCommerce) and CMS systems.

- Extensive experience with CRM and marketing automation tools such Dynamics365.

- Track record in lead generation, conversion optimization, and marketing impact on sales pipeline.

- Strong grasp of SEO principles and experience managing or coordinating SEO efforts and search rankings.

- Familiarity with paid advertising (Google Ads or working with a paid media agency).

- Experience with product data, digital catalogs, and technical content development.

- Strong ability to turn marketing data into action plans and report clearly on performance.

- Familiarity with design and content tools such as Canva or Adobe Creative Suite.

- Excellent verbal and written communication skills with a strong sense of collaboration.

Why choose NW Pump?

- We offer a competitive wage and benefits package including medical, dental, and vision insurance, life insurance, LTD insurance, 401k with Company Match, paid vacation time, sick time, and community service, as well as wellness programs, company events, and other great company provided benefits.

- You’ll get to work with knowledgeable and supportive team members.

- You’ll be a part of a growing company and provided with numerous development opportunities and opportunities to grow with us.

- You’ll get to have a significant impact as the largest distributor of petroleum equipment in the Western US, with a local family feel.

What else?

- This is a full-time, hybrid position, working regular business hours, Monday through Friday.

- Must be able to pass a pre-employment drug screen, background check, and reference checks.

Want to know more?

- Check out our website (nwpump.com)

- Find us on social media!

We are ready to fill this as soon as we have the right person for the role, so if you believe you could be that person, don’t miss out on this great opportunity, apply today!

EEO Employer/ Vets/ Disabled