Content & Social Media Manager

Job Description:

Location:

9045 River Road, Indianapolis, IN 46240

- This is an in-office position that offers a hybrid schedule

Company Overview

Performing over 80 million locates annually, USIC is the most trusted name in underground utility damage prevention. USIC also provides a full suite of utility services throughout North America. Our Mission: to deliver quality, efficient, safe, and innovative solutions to protect our partners’ infrastructure and critical assets. Our Culture is known as Living the SAFE-LIFE: Protecting Infrastructure, Protecting Our Communities, Protecting Ourselves.

Summary

The Content & Social Media Manager will develop content and execute a social media strategy to support business needs, optimize our employer brand, and expand brand reach.

Responsibilities

- Collaborate with marketing team and business function leaders to develop and execute a strong content strategy (posts, videos, infographics, case studies, whitepapers) for the website, social media platforms, and all requisite marketing campaigns

- Plan, schedule, and publish content across all relevant social media channels, ensuring brand consistency and engagement for USIC and affiliate companies

- Monitor, respond to, and engage with audiences on multiple platforms; respond to comments and messages, and foster an active online community

- Track, analyze, and report on social media performance (engagements, impressions, and audience growth) and marketing campaigns on a recurring basis; identify trends, and provide insights to optimize strategy

- Collaborate with the marketing Director on campaign content needs and with the graphic designer for visual content.

- Develop content for all internal and external marketing communications, i.e., digital ads, e-mails, intranet posts, presentations, newsletters, web copy

- Stay informed on social media trends, platform updates, and content best practices

- Assist with coordination of conferences, trade shows, and other marketing projects and initiatives as needed

Requirements

- Bachelor’s degree in social media management, digital marketing, media communications, or affiliated major

- 5+ years of experience in social media management in a corporate setting

- Excellent written and verbal communication skills; experienced in writing and editing – submission of writing samples required

- Ability to multi-task and prioritize effectively, strong project management skills

- Proficiency with Adobe Creative software, Microsoft PowerPoint, and Excel

We are an Equal Opportunity Employer. Veterans are encouraged to apply.