Sr Ecommerce Analyst

We are looking for a talented individual…

To join our team as a Sr. Ecommerce Analyst. In this role, you will be responsible for driving our buy now and retail coupon site performance. Working closely with our Strategy and Account team members, you will leverage ecommerce metrics to drive insights that improve user experience, conversion rates, and overall business performance. This role collaborates closely with marketing, UX/UI, product, and development teams to optimize the ecommerce funnel and support data-informed decision-making.

For this opportunity, you’re a great fit if you can…

- Closely align with Strategy, Account, and Regional teams to drive website performance.

- Provide data-driven forecasts for site performance based on promotions, seasonal trends and the marketing plan.

- Monitor and analyze ecommerce site performance using tools like Google Analytics, Adobe Analytics, and heatmapping software.

- Track KPIs such as traffic, conversion rate, bounce rate, average order value (AOV), and customer lifetime value (CLV).

- Identify trends, patterns, and opportunities for optimization across the customer journey.

- Conduct A/B testing and multivariate testing to improve site functionality and user experience.

- Create dashboards and regular reports to communicate findings and recommendations to stakeholders.

- Collaborate with UX/UI designers and developers to implement data-driven improvements.

- Support SEO, SEM, and digital marketing initiatives with performance insights.

- Analyze product performance, category trends, and merchandising effectiveness.

- Manage Power BI reports for broader team to ensure accuracy and effectiveness

- Ensure data accuracy and integrity across analytics platforms and ecommerce systems

In this exciting career opportunity, you will have…

- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.

- 3+ years of experience in ecommerce analytics or digital marketing analytics.

- Proficiency in Google Analytics (GA4), Google Tag Manager, and Excel; experience with SQL, Tableau, or Power BI.

- Strong understanding of ecommerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud).

- Experience with A/B testing tools (e.g., Optimizely, Google Optimize, VWO).

- Excellent analytical, problem-solving, and communication skills.

- Ability to translate complex data into actionable insights.

- Familiarity with customer journey mapping and funnel analysis.

- Knowledge of digital marketing channels (SEO, PPC, email, social).

- Experience with CRO (Conversion Rate Optimization) strategies.

- Understanding of UX/UI principles and web usability.

Compensation Range

$74,000.00 - $111,000.00

Currency

USD

Type

Salary

Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant’s skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.