Social Media & Marketing Specialist

# Social Media & Marketing Specialist

About Embassy Landscape Group

Embassy Landscape Group is a full-service landscape company providing design-build, maintenance, and snow services throughout the Kansas City region. We blend technical expertise with relationship-focused service, delivering beautiful, sustainable landscapes and exceptional client experiences year-round.

If youre passionate about storytelling, visual creativity, and community engagement, this is an opportunity to help elevate the voice of a well-established, fast-growing company.

Position Overview

The Social Media & Marketing Specialist is a key contributor to Embassys brand presence across digital and traditional platforms. In this role, youll partner closely with the Marketing Coordinator to create compelling content, manage social channels, and showcase the people, projects, and culture that make Embassy exceptional.

Youll help tell our storycapturing the craft of our teams, the beauty of our landscapes, and the spirit of our companyto support client engagement, recruiting, and brand growth.

Key Responsibilities

Content Creation & Social Media

- Develop and manage a strategic content calendar for Instagram, Facebook, LinkedIn, and Google Business.

- Capture and edit high-quality photos and short-form videos of projects, properties, and team events.

- Write engaging captions and posts that reflect Embassys brand voice and appeal to both commercial and residential audiences.

- Track analytics, engagement, and trends to continuously improve content performance.

- Coordinate approvals, tagging, and interactions with partners and industry organizations.

Marketing Support

- Design and refine marketing materials including flyers, proposal inserts, trade show displays, and newsletters.

- Update website content (Squarespace/WordPress), including project galleries and blog posts.

- Support management of Google Reviews, paid advertising campaigns, and email communication efforts.

- Collaborate with print, embroidery, and digital vendors to maintain consistency across branded materials.

- Assist with planning company events, photo shoots, and client appreciation initiatives.

Photography & Visual Storytelling

- Serve as the in-house photographer for properties, team culture events, and seasonal work.

- Maintain and organize a growing photo library for marketing and sales teams.

- Capture dynamic, candid images that authentically showcase our people and projects.

- Edit images using Adobe Lightroom and Photoshop to align with brand standards.

Qualifications

- 24 years of experience in marketing, social media management, or photography (agency or in-house experience preferred).

- Proficiency in Canva and Adobe Creative Suite (Illustrator, Photoshop, Lightroom).

- Strong writing, editing, and storytelling skills with excellent attention to tone and detail.

- Experience managing business social accounts and interpreting analytics.

- Basic familiarity with website content management (Squarespace, WordPress, or similar).

- Photography experience with DSLR or mirrorless cameras is required.

- Reliable transportation for photo shoots across the Kansas City metro area.

Preferred Skills

- Experience with landscape, construction, architecture, or design industries.

- Video creation/editing abilities.

- Basic understanding of SEO and Google Business optimization.

- Bilingual (English/Spanish) is a plus.

Why Embassy

- A creative, collaborative culture that values initiative, innovation, and teamwork.

- The chance to directly shape the brand voice of a respected Kansas City landscape company.

- Opportunities for ongoing training, professional growth, and participation in company events.

Offered compensation: $50,000/yr - $60,000/yr