Sales Application Engineer - Electrical Utility Automation

This is a REMOTE position to be located in the United States with 50-75% Travel.

The Sales Application Engineer supports sales and marketing efforts across all NovaTech Automation Sales Regions. This role combines strong technical expertise with customer‑facing communication to help utilities and partners understand, design, and deploy NovaTech solutions. The position requires deep familiarity with electric utility automation, excellent problem‑solving skills, and the ability to translate technical concepts into practical solutions that support customer success.

Key Responsibilities

Technical Expertise & Product Mastery

- Understand the capability and application of NovaTech products including Orion, Bitronics, Kronos, and Hermes

- Review product and application documentation to support proposals, demonstrations, and customer needs.

- Provide technical guidance to customers regarding integration, configuration, and troubleshooting.

Sales Cycle Support

- Support field sales teams with product demonstrations, presentations, and trade show participation.

- Collaborate on RFIs/RFPs by providing technical responses, pricing support, and application guidance.

- Deliver technical content for marketing materials, proposals, and customer system designs.

Customer Engagement & Training

- Consult with customers on technical issues related to substation automation, communication protocols, and utility OT systems.

- Develop and deliver customer training focused on NovaTech products, system integration, and best practices.

- Address customer questions through live chat, testing, troubleshooting, and field‑based interactions.

Cross‑Functional Collaboration

- Work closely with Engineering, Product Management, and Marketing to ensure accurate and aligned messaging.

- Provide feedback from the field to support product development and continuous improvement.

- Represent NovaTech’s core values—Service, Innovation, Integrity, and Teamwork—in all customer interactions.

Required Qualifications

Education & Experience

- Bachelor’s degree in engineering, Information Technology, Computer Science, or equivalent experience.

- Minimum four years’ experience of electric utility automation, substation engineering, SCADA/RTU integration, OT networking, or protection & control systems.

Core Competencies

- Strong analytical, diagnostic, and system-level problem-solving abilities. Ability to communicate complex concepts clearly to technical and non‑technical audiences.

- Demonstrated customer‑first mindset with strong interpersonal skills.

Technical Skills

- Hands-on experience configuring, testing, or commissioning IEDs (RTUs, relays, automation controllers, meters) in utility environment. Strong knowledge of SCADA protocols such as DNP3, Modbus, and IEC‑61850.

- Understanding of substation architecture, networking, and communications.

- Programming experience in Lua, Python, or C/C++.

- Knowledge of Linux systems.

- Familiarity with OT, protection & control, microgrid systems, renewable energy, or energy management.

- Familiarity with IT security best practices.

- Experience managing RADIUS systems for identity management.

- Working knowledge of databases.