O&R Communications Associate, Corporate Affairs Communications

Overview

The Social Media Communications Associate will support CECONY and Orange & Rockland's social media communications team in advancing the company's core business objectives. This role is pivotal in shaping public perception, fostering an understanding of company activities, and ensuring alignment with corporate messaging. By generating strategic and engaging content for the company's social channels, the Associate will play a key role in shaping reputation, fostering awareness, and strengthening community relationships.This position involves managing social media channels across all regions, focusing on community engagement, content creation, strategy support, and supporting the corporate communications team in other tasks. The Associate will report to the Section Manager of Social Media but will also work closely with the Orange & Rockland Communications Manager and Section Manager to develop talking points, craft proactive stories for social media and internal channels, and produce communication materials. Additional responsibilities include monitoring social and digital media and supporting the Communications team in externally communicating key initiatives. These initiatives include promoting energy reliability, showcasing resilient infrastructure projects, highlighting community-focused energy programs, and reinforcing the company's commitment to delivering safe, reliable, and affordable energy to its service territories.The position also requires the individual to be available for response to emergencies. This includes taking paid overnight shifts on a rotating basis during emergencies.This is a hybrid position, with three days in our Union Square office, and minimum one a quarter to our Orange and Rockland office.

- Be an engaged and active member of the Con Edison Social Media Team and work to develop content, social media campaigns, and the team social media calendar to meet the company and teams strategic vision and business objectives.

- Provide strategic recommendations on best practices and plans of approach.

- Work as a cross-functional team member, with a dotted line to the Orange and Rockland Corporate Communications team.

- Coordinate, create, shoot, and edit content for multiple channels while collaborating with social media, communications, and creative teams. Take a project management role to ensure timelines are met and maintain consistency in style throughout the process.

- Support the Social Media Section Manager and the greater social media team in daily and ad hoc functions to grow the companys social media practice.

- Maintain an up-to-date and organized asset group for multiple teams by utilizing our internal asset managers and systems.

- Create social media reports by pulling posts and data, compiling analytics, and assisting in drawing actionable insights that add value to strategy, content, and our stakeholders work.

- The ability to be on-call outside of normal work hours, during their scheduled week in the team rotation.

- Work within our established style, voice, and tone, using our established content creation platforms.

- Support the greater Communications team in cross-functional work and perform other duties as assigned.

Qualifications

Required Education/Experience

- Bachelor's Degree in a related field such as Communications, or Marketing and 3-4 years in social media working with key platforms such as Facebook, Instagram, TikTok, LinkedIn, and Twitter/ X; social content, copywriting, marketing, and/or digital communications

Relevant Work Experience

- Demonstrated experience successfully working as a member of a dynamic team with changing priorities, required.

- Ability to take intangible asks and goals and convert them into actionable strategic recommendations, required.

- Understanding of media and creating content across Comms channels, required.

- Positive attitude and the ability to build positive working relationships with coworkers in all levels of the organization, required.

- Able to think calmly and critically, and to follow established procedures during crises or high stakes situations, required.

- Knowledge of social media scheduling, listening, and analytical tools such as Sprinklr, required.

- Must be detail-oriented, well-organized and have excellent project management skills, required.

- Social video filming and production preferred.

Licenses and Certifications

- Driver's License Required

Physical Demands

- Sit or stand to answer a phone for the duration of the workday

- Sit or stand to use a keyboard, mouse, and computer for the duration of the workday

- Ability to stoop, bend, reach, and kneel throughout the workday

Additional Physical Demands

- The selected candidate will be assigned a System Emergency Assignment (i.e., an emergency response role) and will be expected to work non-business hours during emergencies, which may include nights, weekends, and holidays.

- The selected candidate will be assigned a System Emergency Assignment (i.e., an emergency response role) and will be expected to work non-business hours during emergencies, which may include nights, weekends, and holidays.