Marketing Specialist

Position Summary:

The Marketing Specialist will play a key role in planning, executing, and optimizing marketing and communications programs that drive awareness, engagement, and pipeline growth.

This role will collaborate cross-functionally with sales, product, and creative teams to deliver impactful campaigns that align with business goals. While reporting to the Strategic Marketing Leader, this role will work very closely with our Head of Growth and Head of Communications Leads.

This role is based in Denver and works under our current hybrid work policy.

Key Responsibilities

- Webinar and podcast support – Working with the head of communications to support our thought leadership , content creation, and ABM initiatives to drive awareness and education inte rnally and externally. (Gwen)

- Communication Support: Contribute to internal and external communication initiatives such as email campaigns, newsletters, employer branding programs, and lead nurturing sequences to engage audiences and drive brand awareness. (Gwen)

- Reporting & Analytics: Supporting the tracking and analysis of key marketing metrics (attribution) , preparing monthly and quarterly performance reports, and supporting opportunity source tracking to inform strategy and optimization (Me)

- Lead Management: Assist with list creation, lead capture, and campaign follow-up to ensure timely assignment, accurate tracking, and ongoing data hygiene within CRM and marketing automation systems. (Caity)

- Digital Marketing & Campaign Support: Collaborate with the Head of Growth to update and maintain landing pages and ad campaigns , email sequences, and other needs for both direct and partners.

- Misc . additional tasks as needed (including support for events, SWAG, etc.)

Qualifications

- Bachelor’s degree in Marketing , Communications, Business, or a related field.

- 3–6 years of experience in marketing, preferably in B2B or Industrials .

- Proficiency in marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics).

- Strong writing and editing skills; ability to tailor content to different audiences and channels.

- Support our digital marketing and web strategy including web updates and landing page creation

- Excellent organizational skills with the ability to manage multiple projects simultaneously.

- Data-driven mindset with an eye for insights and optimization.

- Creative thinker with a collaborative approach and strong attention to detail.

Preferred Skills

- Experience with SEO/SEM, paid media, or social advertising.

- Familiarity with ABM (Account-Based Marketing) strategies.

- Basic design or video editing skills (Canva, Adobe Creative Suite).

- Experience supporting events, webinars, or tradeshows.

Benefits :

- Competitive Salary

- Salaried non-exempt

- Annual bonus based on company and individual performance

- Health and life insurance

- 401K match

- Flexible Time Away (FTA)

- Coverage for parking; RTD pass; free gym membership

Salary range : $80,000 - $100,000

Redaptive is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.