Xcel Energy

Marketing Manager (contract)

Marketing Manager (contract)
Notice info
LocationGreater Minneapolis-St. Paul Area, MN
Job Typecontract
On-site
Utilities

About This Job

Job Summary

This senior-level position offers the opportunity to drive transformative brand initiatives and serve as a strategic leader within a dynamic marketing organization. The ideal candidate will bring extensive experience in brand strategy, integrated marketing, and cross-functional collaboration to lead high-impact projects from conception through execution. This role requires a self-directed professional who thrives in an environment that balances independent work with collaborative team engagement. With a hybrid work arrangement requiring three days per week in the office, this position provides the flexibility to manage complex initiatives while maintaining strong connections with internal stakeholders and external partners. The successful candidate will serve as a trusted advisor and subject matter expert, guiding brand governance and ensuring strategic alignment across all marketing touchpoints.

Responsibilities

- Lead the development and execution of complex brand and marketing initiatives with minimal oversight

- Serve as the primary strategic lead and point of contact for assigned high-impact projects

- Ensure all brand initiatives align with established brand standards and business objectives

- Provide strategic oversight for sponsorship and community event activations

- Deliver strategic input through compelling storytelling and data-driven insights

- Influence key decision-making processes across cross-functional teams

- Manage and optimize relationships with internal and external partners

- Drive brand operations improvements through process enhancement and documentation

- Maintain brand consistency and audience relevance across all marketing channels

- Facilitate cross-functional alignment to support integrated marketing efforts


Skills

- Advanced brand strategy development and execution

- Integrated marketing and paid media strategy

- Project management and prioritization

- Partner and stakeholder management

- Strategic storytelling and presentation

- Data analysis and insights generation

- Brand governance and standards enforcement

- Process improvement and documentation

- Cross-functional collaboration and leadership

- Self-management and independent work capabilities


Experience

- Minimum of 7 years of progressive experience in brand management, marketing, or related field

- 8-10 years of hands-on experience preferred

- Proven track record of leading high-impact brand and marketing initiatives

- Demonstrated experience managing complex projects with multiple stakeholders

- Experience with sponsorship and community event activations


Qualifications

- Bachelor's degree in Marketing, Communications, Business, or related field required

- Advanced degree or relevant professional certifications preferred

This is an exceptional opportunity for a seasoned brand professional to make a significant impact within an organization that values strategic thinking, innovation, and collaborative leadership. You will have the autonomy to shape brand direction while working alongside talented colleagues who are passionate about creating meaningful connections with audiences. The hybrid work environment supports both focused independent work and dynamic team collaboration, offering the best of both worlds for professionals who excel in self-managed settings while contributing to a cohesive team culture.

Pay Rate Range

Min Pay Rate Max Pay Rate Currency Unit 57 76 USD hourly

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