Integrated Sales and Marketing Specialist

Job Overview

Utilismart is seeking a versatile and proactive Integrated Sales & Marketing Specialist who will contribute equally to sales and marketing functions. This role combines strategic marketing execution with hands-on sales support, and customer engagement. The ideal candidate is a strong communicator, creative thinker, and relationship builder who can manage multiple initiatives while contributing directly to business growth.

Key Responsibilities

Marketing & Communications

- Develop and execute integrated marketing campaigns across digital, print, and event-based channels.

- Write or coordinate the writing of articles, thought leadership pieces, product spotlights, case studies, and other long-form content.

- Create marketing collateral including brochures, one-pagers, presentations, infographics, and product sheets.

- Manage day-to-day communication needs for internal and external audiences.

- Support branding initiatives including graphic design, templates, and visual identity assets.

- Manage the company’s website content, blog updates, and social media presence.

- Monitor performance analytics for campaigns, website traffic, and digital marketing activities; adjust strategies accordingly.

- Coordinate webinars, corporate events, trade shows, and speaking engagements.

Sales & Business Development

- Support lead generation efforts, qualification activities, and follow-up coordination.

- Assist with the creation of sales proposals, RFP responses, customer presentations, and product demonstrations.

- Conduct market and competitive research to support sales strategy and product positioning.

- Engage with prospects and customers to build relationships and identify opportunities.

Account Management & Customer Success

- Maintain ongoing communication with assigned customer accounts to support retention and satisfaction.

- Understand customer needs, proactively provide product information, and address issues or inquiries.

- Conduct customer surveys and gather feedback to support product improvements and service enhancements.

- Maintain CRM data, ensuring account details, opportunities, and interactions are up to date.

- Collaborate with product and operations teams to relay customer insights and support customer onboarding where needed.

Qualifications & Requirements

- Bachelor’s degree in marketing, business, communications, or a related field.

- 3+ years of experience in marketing, sales support, account management, or a hybrid role—preferably in a B2B or technology-driven environment.

- Strong writing skills with experience producing articles, blogs, case studies, or similar content.

- Proficiency with digital marketing platforms (e.g., Mailchimp), website CMS (e.g., WordPress), and social media management tools.

- Familiarity with CRM systems (e.g., Microsoft Dynamics 365) and lead generation tools.

- Strong project management abilities with the capacity to manage multiple priorities.

- Graphic design skills (Canva, Adobe Suite) and comfort creating visual marketing materials.

- Excellent interpersonal, verbal, and written communication skills.

- Detail-oriented, creative, and customer-centric with a proactive mindset.

Why Join Us?

- Contribute directly to both marketing and revenue-driving activities.

- Work in a growing company within the smart utility and data technology sector.

- Collaborate in an innovative environment with opportunities for professional development.

- Enjoy a flexible hybrid work model and competitive benefits.