Director Of Marketing Technology

At HydroTech Testing Services LLC, we don’t just adopt new technology — we operationalize the future.

If you thrive where innovation meets execution and you bring a rare blend of technical depth, systems thinking, and leadership, we want to hear from you. Our core values — Excellence Under Pressure, Accountability in Action, and Continuous Improvement — guide everything we build.

Role: Director of Marketing Technology (AI Systems & Integrations)

The Director of Marketing Technology is a systems architect, strategist, and builder — the person who creates the digital infrastructure that powers HydroTech’s growth. You understand marketing and operations at a deep level, and you know how to layer AI-driven automation, analytics, and integrations into an industrial service business without disrupting the precision and reliability the industry demands.

You’ll work directly with executive leadership to design, implement, and optimize the entire ecosystem that drives HydroTech’s digital presence, marketing operations, internal data flows, and automated workflows. You’re not just improving processes — you’re engineering the backbone that accelerates the company forward.

Here’s what you’ll actually do

- Architect a unified marketing technology ecosystem integrating CRM, analytics, content workflows, paid media systems, and internal job costing/reporting tools.

- Lead HydroTech’s AI strategy, selecting, implementing, and governing tools for automation, data processing, content creation, and predictive analytics.

- Build and maintain API-level connections between platforms (HubSpot, QuickBooks, internal databases, scheduling systems, field reporting tools).

- Design advanced dashboards that tie marketing, operations, and financial data into one clear view of company performance.

- Oversee the development of AI-driven processes for lead scoring, targeting, customer segmentation, proposal generation, and reporting.

- Set standards and governance around AI usage across the organization — accuracy, compliance, privacy, and safety.

- Partner with the Digital Marketing Manager to create repeatable, automated content pipelines powered by AI + human editing.

- Evaluate emerging technologies and determine which tools should be piloted, scaled, or rejected.

- Build internal training, documentation, and playbooks so the entire company benefits from new capabilities.

Why This Role Matters

HydroTech is scaling — and scaling requires systems that remove friction, increase clarity, and expand capacity. This role directly impacts how fast we grow, how efficiently we operate, and how intelligently we make decisions.

Your fingerprints will be on every major process:

- How leads come in

- How proposals are generated

- How data flows between field, admin, and leadership

- How HydroTech shows up digitally to the world

- How quickly teams can perform at their best

If you want to build a system once and watch it create value every single day, this is the kind of environment where your work has immediate and visible impact.

Responsibilities

- Own and evolve HydroTech’s marketing and commercial technology stack.

- Lead AI implementation across multiple departments — marketing, admin, operations, HR.

- Develop automation that reduces manual workload and increases precision.

- Build frameworks for long-term scalability of digital systems.

- Integrate reporting tools that turn raw operational data into actionable insights.

- Standardize data models and ensure cross-department alignment.

- Create internal documentation, SOPs, and governance for all AI-infused systems.

- Partner with leadership to ensure all technology supports company strategy and field execution.

- Oversee vendors, contractors, and technical partners.

Results

- A fully integrated digital ecosystem with minimal manual work and maximum clarity.

- AI-driven workflows that reduce administrative hours and increase accuracy across the company.

- Higher marketing efficiency: lower cost per lead, higher conversion, faster reporting.

- Predictive insights that improve decision-making in operations and commercial strategy.

- A more agile, connected, and technology-enabled HydroTech.

Requirements

- Demonstrated expertise in marketing technology, automation architecture, or enterprise systems integration.

- Hands-on experience implementing AI tools, API integrations, and multi-platform workflows.

- Strong understanding of CRM systems (HubSpot preferred), analytics platforms, and automation frameworks.

- Ability to design and document complex systems that are scalable, secure, and user-friendly.

- Excellent communication skills — translating technical concepts into clear business outcomes.

- Experience managing cross-functional implementations in fast-paced environments.

- Strong analytical ability and a bias toward measurable, data-backed decisions.

- Leadership experience — confident guiding teams, training users, and setting standards.

Industrial or B2B service industry experience is a strong plus but not required.

Compensation

$80,000 – $100,000 base salary + performance bonus tied to system efficiency gains and measurable impact.

HydroTech rewards leaders who build systems that move the company forward.

Benefits

- Paid time off & company holidays

- Health insurance

- 401(k)

- Budget for AI tools, software, and continuous learning

- Professional development opportunities

- Travel for major initiatives, vendor meetings, and media capture

Core Values

Excellence Under Pressure – We perform at our best when it matters most.

Accountability in Action – We own outcomes, not excuses. Continuous Improvement – We measure, refine, and advance every day.

Job Type: Full-time

Pay: $70,000.00 - $90,000.00 per year

Benefits:

- 401(k)

- Health insurance

- Paid time off

Work Location: Hybrid remote in Coraopolis, PA 15108