Digital Marketing & Demand Generation Specialist

Description:

Drive Growth. Elevate Engagement. Power Digital Performance.

About the Role:

Are you a results-driven digital marketer who thrives on building high-impact campaigns, optimizing performance, and turning strategy into measurable growth? Do you love blending creativity with analytics to create meaningful customer engagement? SPL is seeking a Digital Marketing & Demand Generation Specialist to join our team in Houston, TX to fuel our digital presence through integrated campaigns, multimedia content, paid media, and marketing automation. In this role, you’ll activate SPL’s digital strategy across multiple channels, partner closely with Sales and Marketing leadership, and deliver the kind of insight-driven performance that directly impacts lead generation and customer acquisition.

What You’ll Do

- Execute integrated digital campaigns across paid search, paid social, email, and web—aligned with segmentation, personas, and customer acquisition goals;

- Develop compelling digital content including videos, graphics, ads, landing pages, and social copy;

- Build and manage automated workflows and targeted email campaigns within Salesforce or comparable platforms;

- Maintain and optimize SPL’s website through SEO best practices, landing page design, and routine updates;

- Track and analyze campaign performance, providing actionable insights to improve lead generation and conversion;

- Partner closely with Sales to ensure lead quality, segmentation accuracy, and funnel optimization;

- Produce and edit graphics and short-form videos across digital channels;

- Manage CRM and email marketing lists with accuracy and consistency;

- Support digital collateral needs across Marketing, Communications, and Sales;

- Perform other duties as assigned within the scope of the position and training provided.

Why You’ll Love Working Here

- Competitive salary with performance-based advancement opportunities;

- Medical, dental, and vision insurance;

- Paid parental leave for both parents;

- Employee Assistance Program (EAP);

- 401(k) with company match;

- Paid time off + paid holidays;

- Monthly cell phone reimbursement;

- Professional development and career growth opportunities;

- A collaborative culture built on innovation, quality, and teamwork.

Requirements:

What You’ll Bring

- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field;

- 3–5+ years of experience in digital marketing, demand generation, or marketing operations;

- Strong knowledge of PPC, SEO, retargeting, and digital analytics;

- Demonstrated ability to create effective written, visual, and video content;

- Proficiency in Salesforce, WordPress, Google Analytics, Adobe Creative Cloud, and related tools;

- Strong analytical skills with the ability to turn data into strategies;

- Excellent project management, organizational, and communication skills;

- Ability to collaborate effectively across teams and roles.

- Continuous improvement mindset and strong customer focus.

Your Schedule & The Fine Print

- Full-time position following a standard Monday-Friday schedule;

- Flexible schedule with option for remote or hybrid work environment depending on location and team need;

- Flexibility to work outside normal business hours to meet deadlines or support digital initiatives;

- Ability to travel up to 10% for meetings, events, or conferences as required.

Our Commitment to Diversity & Inclusion

At SPL, we believe that a diverse team is a strong team. We are proud to be an equal opportunity employer, committed to creating an inclusive environment where all employees can thrive. We make all employment decisions based on qualifications, merit, and business needs, without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other legally protected characteristic. We are also committed to providing reasonable accommodations to applicants and employees with disabilities or for sincerely held religious beliefs, in accordance with applicable laws. If you need assistance or an accommodation during the application process, please let us know.

Visa Sponsorship

At this time, SPL is not able to offer visa sponsorship for this position. We sincerely appreciate your interest and understanding, and we encourage you to explore other opportunities with us that may be a fit in the future.