Vice President - Global Head of Brand

About us

At National Grid we are committed to delivering safe and reliable energy to the customers and communities we serve. We are one of the largest investor-owned energy companies in the world. We are proud of the contributions our work and our people make to the prosperity and wellbeing of our customers, communities, and investors.

Job Purpose

Develop and implement brand strategy for National Grid. Oversee brand audit, competitive and SWOT analysis, and brand strategy and positioning. Supervise the development and execution of brand refresh for National Grid, including identification, selection, and management of external agency partners. Liaise with Legal Team for IP and trademark governance. Establish an optimum operating model for brand activities across National Grid, ensuring brand alignment from senior stakeholders and the wider business. Own the development and integration of the brand identity model. Oversee the development of key KPIs and brand tracking and analytics. Develop, execute, track, and report on brand campaigns. Develop company-wide sponsorship and event strategy and partner. Oversee the execution of external and corporate events on annual basis. Identify relevant and major awards for National Grid and work in partnership with communications teams on award application submissions. Oversee the development of an internal creative agency to service National Grid needs. This includes standing up core creative function and team for design and production of content; establishing service level agreements for business and manage timing of asset delivery; compiling an approved network of providers for overflow and specialist needs; and managing core Digital Asset Management System. Oversee delivery of the annual marketing plan for National Grid. Lead and engage a high-performing Center of Excellence team of brand and marketing professionals based in the US and UK, including providing guidance, mentorship, performance management, resource allocation, and budget management.

Qualifications

Bachelor’s degree, or foreign degree equivalent, in Marketing, Media & Public Relations, English, Business Communications, or a related field and 10 years of experience in a related branding occupation. Alternatively, no degree and 12 years of experience in a related branding occupation are acceptable. The position also requires: 5 years of experience in a leadership role in branding; 5 years of experience developing data-driven insights and reporting on brand health and performance; 10 years of experience with developing and executing branding strategies across multiple businesses; 10 years of experience of working with creative agencies to deliver creative services for businesses through multimedia content production and graphic design to enhance the impact of marketing communications; 10 years of experience working with PR agencies and third-party suppliers; 10 years of experience in global relationship management while working in domestic or global locations; and 10 years of experience developing digital content and channels strategies to engage stakeholders and audiences. 15% travel required, domestically and internationally, to other National Grid offices and client offices for business meetings as needed. Telecommuting may be permitted. When not telecommuting, must report/appear into/at the National Grid offices in Menlo Park, CA. $346,500 to $370,000 per year.

National Grid USA Service Company, Inc. will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a background check and drug screen (as applicable).