Organic Search Manager

Requisition ID: 90475

At Gexa Energy, a NextEra Energy Resources company, we provide reliable low-cost energy solutions. Focused on customer satisfaction, we offer innovative electricity plans tailored to the diverse needs of Texas homes and businesses. If you're passionate about making a difference in the energy industry and delivering exceptional customer experiences, join our team today.

Position Specific Description

The Organic Search Manager will develop and scale our organic search strategy to drive measurable growth. Your work will directly impact organic search visibility across traditional and AI based search engine platforms. This position will manage external agencies and collaborate with internal teams to develop robust strategies for content, technical SEO and results reporting.

In this hands-on role, the Organic Search Manager will:

- Own, develop and manage our internal and external agency organic search strategy and tactics

- Manage, measure and evaluate organic search agency performance

- Develop strategy to maximize brand and non-brand visibility, page rank and conversions with traditional organic search and future AI overview results

- Own content strategy, partnering with external agencies to produce engaging, organic search content for digital properties

- Track, measure and report on the impact of organic search strategies on page ranking, leads, and new customer acquisition

- Identify and drive technical enhancements that improve page rank performance

- Proactively identify and address on-page organic search opportunities including technical SEO

This individual must have strong, practical working experience managing organic search. The ideal candidate will have agency experience, as well as in-house marketing experience managing outside agencies. This position reports to the Director of Marketing and has direct oversight of digital agency partners to drive business performance.

- Must have demonstrated strong written and oral communication skills.

- Must have demonstrated experience driving organic search leads and sales growth for a recurring service model category and/or eCommerce

- Ability to analyze external data sources and internal Google analytics reporting to drive performance improvement

- Experience working with creative services to produce compelling and results-driven content

- Strong attention to detail

- Must be comfortable with ambiguity

- Must be a self-starter

- Must be comfortable leading strategy and then rolling up your sleeves to activate programs

- Experience with developing and managing to a budget

- Agency experience & agency management experience both preferred

- Google Analytics Certification a plus

Job Overview

Employees in this role are responsible for developing marketing plans, go-to-market strategies, and campaigns for new and existing products, assuring alignment with corporate and business strategy.This position manages always-on performance marketing programs, as well as short-term marketing campaigns to drive acquisition sales growth.

Job Duties & Responsibilities

- Translates business goals into actionable marketing strategy within a defined budget

- Defines & develops digital acquisition strategies with a focus on performance marketing channels and tactics

- Leverages digital marketing mix to drive online sales growth and overall new customer acquisition

- Develops marketing and advertising campaigns and programs from strategic concept to completion

- Develops profile of target customers, compelling positioning, and value proposition for existing and new products and services

- Translates complex concepts and solutions into key messages

- Recommends and implements changes to campaigns and web content to remain competitive in the digital marketplace and drive conversion

- Consults internally on product messaging and develops campaigns to drive results

- Advocates for the end user experience through data and research driven methods

- Ensures alignment between Product, Business and Platform priorities in the context of overall strategy and goals

- Performs other job-related duties as assigned

Required Qualifications

- Bachelor's Degree

- Experience: 7+ years

Preferred Qualifications

- None

NextEra Energy offers a wide range of benefits to support our employees and their eligible family members. Click here to learn more.

Employee Group: Exempt Employee Type: Full Time Job Category: Marketing/Communications Organization: Gexa Energy, LP Relocation Provided: Yes, if applicable

NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law.

NextEra Energy provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to recruiting-coordinator.sharedmailbox@nexteraenergy.com, providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status.

NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

NextEra Energy does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies. Please see our policy for more information.

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