Marketing Advisor, Growth & Acquisition

Marketing Advisor, Growth & Acquisition, or as we like to say, Acquisition Architect!

We’re looking for a Marketing Advisor, Growth & Acquisition to join our diverse & vibrant team and become part of the ATCO family. ATCO Energy operates 2 lines of business compromising of it’s Energy and Home Services division and the Blue Flame Kitchen. We like to call ourselves the A-Team!

The trailblazing marketing team works to support all lines of business through digital and traditional marketing campaigns, internal and external communications, and brand development. If you join our team, you can expect lots of laughter, nerdy debates, and dynamic strategy sessions. We challenge each other to be as awesome as we can be — while having lots of fun along the way.

Working as part of the ATCO Energy marketing team and reporting to our Manager, Strategy & Planning, this role will support ATCO Energy and its associated business categories. As the Marketing Advisor for ATCO Energy, leading the Growth & Acquisition portfolio, your role is pivotal to the implementation and execution of acquisition campaigns and programs. You are responsible for executing the annual strategy along with the marketing calendar and identifying opportunities where market conditions and reactivity are required

On a daily basis, you’ll be responsible for:

Growth & Acquisition

- Growth Opportunity Identification:

Identify and optimize acquisition campaigns through data-driven insights, performance analysis and market trends.

- Strategic Positioning:

Drive adoption by aiding the creation of a strong brand identity, and its delivery across a diversified channel strategy.

- New Customer Experience Optimization:

Lead the mapping and enhancement of the customer acquisition journey by identifying key touchpoints and pain points within the current journey. Utilize customer feedback, analytics, and best practices to strategize improvements while collaborating cross-functionally to implement strategies.

Strategic Planning

- Annual Planning:

Support the Marketing Manager, Strategy & Planning by aiding the development of the annual marketing strategy and marketing calendar, providing thoughtful recommendations as to how to achieve business plan growth and acquisition goals set for the year ahead.

- Project Management:

Accountable for end-to-end project management of all acquisition-focused campaigns and projects, delivering campaigns on time and budget, and keeping stakeholders informed of progress, risks, and dependencies along the way.

- Go-to-Market Planning:

Work cross-functionally with internal teams and agency partners to develop and implement campaign go-to-market plans, ensuring that objectives ladder up to the overarching marketing strategy and business plan objectives.

Stakeholder Management

- Stakeholder Management:

Build trust and credibility with internal stakeholders in order to align on growth and acquisition priorities, influence decision-making, and drive cross functional collaboration for seamless execution.

- Marketing Thought Leadership:

Act as a trusted advisor, providing guidance and recommendations to leadership and stakeholders based on market insights and conditions, industry best practices, data-driven analytics and performance.

Reporting and Analytics

- Performance Analysis:

Responsible for maintaining a sound understanding of business and campaign performance, working with digital teams and agency partners to remain abreast of acquisition campaign effectiveness, and identifying areas for optimization and further growth.

- Reporting:

Prepare and facilitate campaign and monthly brand performance reporting to stakeholder groups and the broader marketing team. Work with R&A and channel teams to ensure accurate attribution and measurement across channels.

- KPI Ownership:

Ownership and maintain a sound understanding of acquisition KPI’s.

Who you are:

- A trailblazer, who challenges the conventional

- Dedicated and passionate about your craft

- An energetic team player

- A positive and collaborative team player

What you have:

- Post-secondary education in marketing

- 3-5 years’ experience working within a marketing generalist, marketing advisory or Marketing PM role

- Proven track record leading cross functional teams in the development and implementation of large-scale, multi-channel campaigns

- Ability to identify target audience preferences, market trends and competitor activities to aid strategic recommendations

- Highly organized in managing campaign documentation: work back schedules, go-to-market plans, briefs and marketing calendars

- Effective at building stakeholder rapport, and comfortable acting within an advisory capacity leading marketing relationship

- Sound understanding of marketing analytics, KPI tracking and performance interpretation

- Broad knowledge in channel marketing tactics

- Self-directed, proactive and able to define and execute projects independently

- Demonstrated ability to work collaboratively within a fast-paced team environment

Why ATCO Energy?

If you’re not yet convinced that working at ATCO Energy could be the smartest decision you ever made, we also offer:*

- Competitive compensation, pension matching, and employee share options.

- Volunteering (during work hours) program and charitable donation matching.

- Hybrid work schedule, meeting-free Fridays, and Work from Anywhere August!

- Well-Being @ATCO Health & Wellness Program!

- Wellness and psychologist coverage up to $3,000 per family

- Fertility Drugs & Treatment Benefits

- Adoption benefits

- Flexible public holidays

- Your birthday off

- So much more!

This role is located at... Calgary (ATCO Centre downtown).

At ATCO Energy we’re purpose-driven to help customers feel comfortable and confident in their homes. Every day, we lean on our core values to shape the future of our industry with our trailblazing spirit in a fast-paced and agile environment. We make diversity, equity, and inclusion a top priority as we recruit team members who thrive in an environment of collaborative problem-solving and share a desire to make a difference.