Binding-Minds Inc

Digital Media Planner

Los Angeles, CA

Contract

$62,400-$79,040

About This Job

The Digital Media Planner is a crucial position which requires an individual to work well within a team and be prepared for a fast-paced and detail-oriented environment. This individual is expected to show resourcefulness, exhibit accountability, work independently and demonstrate initiative. As a media planner, you will own the day-to-day logistics in the planning, implementing, and maintaining of digital media campaigns. Ultimately, this role drives innovation at the campaign level, and cultivates key partnerships to deliver the best digital media opportunities to the client.Main Duties and Responsibilities

35%- Media planning and buying across display, video, mobile and social channels – owning elements of planning and execution

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Collaborates with assistant planners, senior planners and supervisors for strategy and plan development in areas such as:

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Employs client’s suite of planning, evaluation and buying tools (i.e., Nielsen, comScore, eMarketer and Forrester) for application/analysis into competitive landscape, target digital consumption support, plan development and reporting

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Participates and leads team brainstorms to kick off plan and consideration set development

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Provides critical thinking and analysis to draw conclusions and construe actionable implications

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Monitors trends, tools, opportunities, and applications in paid social media environments, and appropriately apply that knowledge

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Investigates cross-channel opportunities, incorporating mobile and social extensions

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Creates and presents media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions

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Coordinates review of RFP submissions for maximized social media integrations.

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Leads in RFP review of partners/site responses, compiles proposal analysis and drives partner negotiations

30%- Campaign execution

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Traffic plan assets such as creative and required tracking tags

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Set up 3rd party ad server/tracker system follows through to ensure sites are enabled, functioning properly and all materials are received from creative agency

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Executes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues

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Creates campaign post launch information such as screenshots, links, and placement information to demonstrate proof of placement for clients

15%- Campaign management

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Enters and manages plans in billing system (SBMS), tracks insertion orders, creative specifications development, and handles Traffic sheets/creative assignment as necessary

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Generates insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol

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Maintains plan records, insertion orders, contact lists, spec documents and TI sheets etc.

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Monitors, manages, and optimizes self-service paid social activation across Facebook, Twitter, and other relevant social environments; includes buy set-up (targeting selections)

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Manages day-to-day communication with key partners: Vendors, Partner Agencies and Creative media and social clients

20%- Reporting on campaign performance

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Builds campaign performance reporting inclusive of aggregating information from thirds parties such as web publishers

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Creates and evaluates campaign effectiveness via reporting (predetermined cadences) and post campaign analysis

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Monitors and reports weekly on paid social performance, providing an active voice communicating optimization opportunities and challenges

Knowledge and Skills Required

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1.5 - 3 years previous digital media experience

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Advance computer knowledge (Excel, PowerPoint)

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Experience with a third-party ad server (DART/DFA preferred)

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Strong writing, presentation, and strategic and analytical thinking skills

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Able to work independently and have excellent time management skills

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Problem solver with the ability to develop creative solutions

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Organized, and detail-oriented with strong attention to follow-through

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Nimble and flexible to succeed in a fast-paced environment and handle ad hoc requests

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Strong team player

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Interest and familiarity through the use of digital media

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Experience w/ excel helpful, but not required

Job Type: Contract

Pay: $30.00 - $38.00 per hour

Expected hours: 40 per week

Schedule:

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Day shift

Work Location: On the road

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